Cummins Drives the World's High-end Light-duty Card Omarco C Launches in China
On April 20th, at the 13th Shanghai International Automobile Industry Exhibition, Foton Motors was equipped with the world's top power – Cummins IMF 3.8L engine Omar C held a global listing ceremony. According to Foton Motor, the car is expected to be officially listed in China in May this year, first to meet China, South Asia and Southeast Asia and then to seize the global market. As China's first national IV diesel European light truck, Futian Oumac C has three core advantages including Cummins's top engine, Mercedes-Benz technology-optimized chassis, and European safety car body, which fully meets users' demands for leading reliability, leading safety, and leading fuel economy. With the demand for leading environmental protection, Omarc C tried to make breakthroughs in the high-end logistics markets such as petroleum, electricity, postal services, newspapers, food, military and tobacco, and wanted to occupy 60% of its market share. According to industry insiders' prediction, the emergence of Omarc C may cause an earthquake in the industry, which will inevitably cause great concern in the global logistics market, which will further trigger a new round of reshuffle in China's high-end light truck market.
Mr. Wang Xiangyin, Deputy General Manager of Futian Automobile Group and General Manager of Marketing
"On the basis of successfully seizing the domestic high-end logistics market, Omar plans to expand the market to Japan, South Korea, Australia, Russia, and Western Europe through the launch of Japan, South Korea, Eastern Europe, Western European, and American versions in 3-5 years. Developed countries and South America, North America, and the Caribbean rely on world-class technology and superior quality to make the world's logistics more efficient.†Wang Xiangyin, deputy general manager of Foton Motor and general manager of marketing company, announced at the press conference.
Strategic positioning in the international market
“Omar is an important model for us to consolidate the domestic market and enter the international market. We will play an important role in the Foton Group's entry into the global light market of Class I and Class II.†Wang Xiangyin showed his hand on the international stage of the Shanghai Auto Show. Sword. Some experts pointed out that at present, China's commercial vehicle market is growing at a relatively slow pace, and neither the passenger car nor the truck market has a limited growth rate. Therefore, domestic manufacturers like Futian have become a necessity when they occupy the domestic market while launching high-end brands targeting overseas.
Foton Motor Leader
As we all know, the global light truck market is divided into one, two and three market segments. One type of market is mainly distributed in developed countries such as Japan, South Korea, Western Europe, North America, and Australia. This market is currently large in capacity, but its growth is slow; while the market capacity in two types of markets such as China, Russia, India, Ukraine, South Africa, and Iran Large, fast-growing, it is the most fat cake; as a "chicken rib", Pakistan, Syria and other three types of markets are shrinking, and the market capacity is also small. Some experts have found that the current global light truck market has also emerged a clear consumer trend, that is, a class of markets for all high-end light trucks, the second class market consumption is also close to high-end light trucks. From the perspective of the overall sales volume of the global light truck market, although the overall global light truck market continues to show a sustained growth trend in the past two years, the growth rate has slowed down. However, growth has been increasingly evident in the second-tier markets such as Russia, India and Indonesia.
In the face of such tempting cakes, Isuzu and Hyundai have long been eyeing, and Futian, the number one brand of commercial vehicles in China, certainly did not lag behind. Omar was the first to propose that its strategy to attack the global market was to “achieve full-target marketing and achieve Global market leader." This means that the high-end light truck brand of Omar C must not only make positive exchanges with Isuzu and Hyundai in the global market, but also occupy the world's first-class and second-class markets, and also shoulder the strategic mission of Foton Motor.
According to the person in charge of Omarc C, in order to allow the market strategy of Omarc C to land, Omarc C’s global market is dominated by Class II and Class I markets, taking into account three types of markets, divided into breakthrough, overstep, and lead. Stages to launch the offensive. The reporter learned that the first phase of Foton Motor aims to lead the domestic market, overseas markets are dominated by international trade, and the overall global market share of Foton Motor Light Trucks reaches 12.8%. This phase has now been realized; the second phase is the launch of Ouma. Can C, further improve the leading position in the domestic market, the focus is to increase the proportion of high-end products, the global share of 16%, sales breakthroughs, ranking first in the world; the third phase, Foton Motor to achieve a comprehensive market-leading domestic market, overseas The market has surpassed and the overall global share is 21%, of which domestic share is 39% and overseas share is 12.2%. Based on market growth and regulatory barriers in various countries, Foton Motors high hopes that Omar can also develop a detailed "operational plan", the first step into the Mexican, GCC, Iran, Russia and other second-class markets, to be completed after the layout Further launches a total offensive to markets such as Australia, Japan, South Korea and the United Kingdom; at the same time, it does not rule out the possibility of acquiring foreign commercial vehicle brands and adopts a multi-brand strategy to meet different market demands. It can be seen from this that the debut of Omar can show that Foton Motor can integrate the global technology and channel advantages of resource opportunities, rapidly increase product competitiveness, and enter the global market with lower costs, faster speeds, and lower risks. This will provide a new way of thinking for the future development of China's light trucks.
European Technology Creates World Standards
The reporter noted that as a typical representative of the European light truck, the Omarc C's appearance is even more typical of European descent, the lines are more tough, the shape is more full, and equipped with Cummins the world's first ISF3.8 engine, not only in environmental protection Emissions fully meet the global requirements, and the power performance is also greatly improved, while the fuel consumption is 5%-7% lower than similar international brands, while the power is increased by 10-20KW. In order to match with the power system, Omar C has performed dozens of technical upgrades on the transmission, braking, and CAN electrical systems, bringing the overall vehicle quality to a new level. Obviously, Omar can meet the needs of global users for reliability, safety, fuel economy, and environmental protection with the world-leading technologies such as Cummins top-level power, Mercedes-Benz optimized chassis, and European safety car body, and will adopt the attitude of “European technology and world standardsâ€. High-end light trucks bring a new era of "Omarca".
Cummins' top-level power establishes the pioneering energy conservation and environmental protection of Omarc C. Cummins's world-first ISF 3.8-liter light in-line four-cylinder high-pressure direct-injection diesel engine owned by Futian Omarc C has the unparalleled technical advantages of other light engines. The most proud of Cummins is its electronically controlled high-pressure common rail system, which precisely controls the combustion process of the engine. The ISF engine's high-pressure common-rail fuel system improves the more powerful low-speed torque, making it easier to start and increase speed. In addition, a new generation of turbochargers developed by Cummins Turbocharging Technology System ensures excellent performance and fast response of the engine in all speed ranges and torque ranges. In addition, the new Cummins Filtration system is more effective in preventing harmful impurities from entering the cylinders, greatly reducing wear and tear on engine components, and making products more durable; and Cummins Emissions Processing System uses Selective Catalytic Reduction (SCR) and the use of cooled exhaust gas. The cycle technology (CEGR) achieves Euro IV emission standard. The modular construction can be upgraded to Euro V emissions with a simple modification, minimizing the impact on the vehicle installation and matching. Of course, the advanced thermal management system on the one hand ensures a more complete evacuation of the engine heat and reduces the component losses caused by excessive engine temperatures. It is worth mentioning that Cummins's unique modular design, simple structure, fewer parts and reduce the probability of wear, so the failure rate is low, combined with leading thermal management systems and filtration systems, can significantly reduce the loss, to ensure 50 10,000 kilometers long durability. It is not difficult to see that Cummins ISF series engines have good fuel economy, and the fuel consumption per 100 kilometers is about 3 liters lower than similar products.
Mercedes-Benz chassis technology achievements Omar C reliable benchmark. In order to meet the needs of special-purpose vehicle technology, Foton-European C has developed in an integrated manner. Chassis, power and the vehicle body have been simultaneously researched and developed to perfectly match the performance of the entire vehicle. In fact, Omar C as a benchmark for high-end light truck carrying more unique: First, the unsprung mass is small, there is the use of ride comfort; suspension and steering linkage movement interference is small, not easy to produce a pendulum, guaranteed The stability of vehicle running; Second, the effective spring distance close to the track, is conducive to improving the lateral angular stiffness, reducing the roll, and improving the steering stability; Third, with gas, hydraulic disc brakes, stable braking performance, energy Effectively improve the braking deviation, the thermal expansion of the brake disc along the thickness direction is small, heat dissipation is good, and the gap is automatically adjusted to facilitate maintenance; Fourth, to match the ZF5S400, E2407 transmission, equipped with US steering assist and clutch assistance, high-speed steering Stability, more maneuverability; Fifth, brake stability, steering controllability, maximize the use of the ground adhesion coefficient, shorten the braking distance; sixth, the air brake valve silencer mechanism to reduce the exhaust noise of the brake valve 15dB to improve driving comfort; Seventh, the height and angle of the steering wheel are adjustable to make driving more convenient; frontal impact energy-absorbing device of the steering mechanism, leaf spring in the mechanism Instant sustained deform and absorb impact energy, avoiding the steering wheel and the driver of "Ying Peng", to reduce the harm to the driver's steering wheel, improve safety. According to reports, the chassis of the Omarc C was built by the Mercedes-Benz technology-optimized heavy-duty chassis technology platform. The chassis suspension system was fully optimized to enhance bearing reliability, and titanium steel special new materials were used. The chassis frame was widened. Thick, key riveted riveting reinforcements, coupled with 3H high-strength body technology, increased the chassis frame strength by 52%, making the Omar C more efficient.
European manufacturing process to create a model of Omar C security. Omar C's concept of building a car is people-oriented, safe and durable. Its appearance is led by a European company. The United Nations professional design company and Foton Motor jointly develop and design. The design also fully considers the driver's safety. More fully shows Omar C's "European element." It is understood that the Ouma C European safety body, body materials and quality standards start to synchronize with the world. The cab has been designed for heightening, which not only looks good but also gives the driver a wider vision. The sound-absorbing materials and soundproofing measures inside the cab reduced the indoor noise by more than 2-5 dB, which greatly improved the comfort of the cab. Inside the car interior, the new shape of the dashboard, the car soft interior, it looks atmospheric and stylish. Driving outside wide 1995mm, is the widest cab in its class. Human-based operating system, the cab suspension system uses proprietary technology, vibration damping and better noise isolation, comfortable high-density seats, long-distance driving fatigue. While doing enough "face" kung fu, Omar C in the design also fully considered the driver's safety. Through the top pressure, front, side impact test and front puncture test, safety and reliability can be trusted. The impact energy buffering design achieves the European ECE safety standard. The ABS system cooperates with the gas and hydraulic disc brake system, and the safety factor is strengthened.
Lead the future of light trucks in the world
At the time Foton Motor brought Ouma C to the market and intended to restructure the market of high-end light commercial vehicles, the domestic one-line light truck representative company announced that it would enter the mid-range light truck market. Industry analysts believe that this is a signal that it intends to abandon the high-end market and attack the mid-range market. There must be many unspeakable difficulties. However, it must be pointed out that the “Japanese system†is difficult to maintain “golden body†and thus fail to maintain the high-end market is the result of independent research and development of Chinese companies’ lack of conformity. On the contrary, the "European-style" light trucks represented by Omarc C once again have a huge impact with distinctive technologies, styles, and concepts that are different from traditional light trucks. They have entered the high-end light truck market and have aroused intense attention from all walks of life. In this sense, the Shanghai Auto Show's debut of the Omar C and other European light trucks, with the synchronization of the European advanced light truck technology to stimulate the domestic high-end light truck market, leading the development of China's light truck technology can be described as coming.
Foton Motors - Omar C - Orange
Over the years scattered, chaotic, poor has been a common phenomenon in the development of the light truck industry, especially in the implementation of various auto policies in 2009 and the outbreak of the economic crisis, this phenomenon of the light truck industry is more exposed, but also accelerated the industry reshuffle pace of. Not only that, the national policy will also change the pattern of the light truck industry and help the light truck industry to reshuffle. All kinds of signs indicate that the light card industry reshuffle is imperative and will make the industry more rationalized and standardized.
Foton Motors, as the boss of commercial vehicles, launched the Omarc C, and it is incumbent on the prowess of this reshuffle. Omar C is a high-performance light commercial vehicle developed with new concepts. One of the biggest changes is that Omega C is an operator-oriented design, with the latest technology of high-end light trucks, changing the traditional light truck design and use The concept places an important position on the care and use of people. Obviously, Omar C pays more attention to the safety, comfort, handling and branding of light trucks. These advantages are incomparable to other light trucks, but also change the current pattern of high-end light truck market is inevitable. In fact, high-end light trucks have been favored by many procurement agencies. In addition to special industries, for example, some municipal vehicles, business units that attach importance to transport safety and comfort will purchase more high-end light trucks. It is true that a society and an enterprise as a whole have the conditions to be able to achieve high efficiency, comfort, safety, environmental protection and more humanity for the driver. At that time, logistics and transport will surely be the world of high-end products.
For Foton Motors, Omar C as a strategic model is the latest growth point in the company's global business. Wang Xiangyin said, “Fukuda Motors, as the most powerful mid-to-high-end commercial vehicle company in China, will be able to break into the commercial vehicle market with a new image. It will improve the maneuverability and dynamic performance of commercial vehicles, as well as fuel consumption and reliable durability. It will also be able to meet the requirements of the market and will have a great impact on domestic related light truck companies.†According to this forecast, the launch of Omar C will inevitably trigger the “catfish effectâ€, and the existing pattern of China's light truck market will change greatly. In particular, the high-end light truck market will undergo disruptive changes.
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