Is it necessary for lighting companies to learn from the museum?
Custom Size Steel Sectional Garage Door Lifting Commercial Use sectional garage door,lifting door,overhead garage door SHENZHEN HONGFA AUTOMATIC DOOR CO., LTD , https://www.hongfahsrud.com
Foshan Lighting and Lighting Association is preparing to prepare the ancient lighting museum, using more than 500 collections of private collections to showcase the charm of ancient Chinese lamps. This is not a whim, but a sense of the lack of traditional cultural roots in Foshan.
As the initiator, Wu Yulin, the president of Foshan Lighting and Lighting Association and the general manager of Foshan Kaixiou Lighting Design Co., Ltd., told reporters: Once, a Spanish customer came over and asked me, your Chinese Qin Shi Huang Terracotta Warriors and Horses are so realistic and so artistic. Feeling, why your lamps do not have their own beauty and characteristics. I really didn't know what to say at the time.
It is this kind of touch, Wu Yulin began to pay attention to ancient Chinese lamps. He found Su Shanshan, a private collector of Foshan. The latter's more than 500 ancient lamps made him feel shocked: the ancients designed the art of the lamp so elegantly, even the lamps used by civilians are amazing. Why are the traditional cultural contexts contained in these lights broken now?
In just 30 years, Foshan's lighting industry is famous throughout the country. The rise of China's Deng Wang Foshan Lighting, the global multinational giant Osram, and thousands of companies of different sizes have gathered in Foshan. But this did not change the image of Foshan's manufacturing in the international market. Labels such as low-end, lack of originality, mutual price reduction and counterfeiting, and unstable quality control are the collective impressions of many European counterparts on the manufacture of Foshan lamps.
To compete in the international market, it is difficult to use the low-cost price advantage in the past. When the lighting enterprises in Foshan expand to a certain level, how to find new profit growth points, how to truly win the recognition of the international market, and the influence of the brand, this private collection of more than 500 ancient lamps is undoubtedly a kind Silent revelation.
Wu Yulin said that Zhongshan’s ancient town lighting is famous throughout the country, but it rarely produces Chinese-style lighting. The crystal lamps hanging in the living room of the Chinese are imported from Europe. When you go to churches and ordinary families abroad, you will find that their lights are from their culture, not just made.
If we find a breakthrough from the design and convert the design elements of ancient Chinese lamps into fashion, the lamps made in Foshan are not just simple geometric figures. Design has certainly increased product costs, but now is an era in which design competition wins. The simple design of Apple's mobile phones and the fashion design of Samsung mobile phones have become the competitive killers for their rivals in the smart phone market. There is no original design that makes Chinese manufacturing not respected for a long time. It mimics the similarity of Apple's mobile phone and can only sell one-fifth of the price of Apple. The growth of profits is unlikely to continue.
Therefore, real entrepreneurs should come to look at Foshan's first ancient lighting museum. Industrial transformation and upgrading is not always a problem of technology and efficiency. The promotion of culture and design brands is equally important.