Yuchai Group: not only focus on the more forward-looking international

As we all know, Yuchai ranked No. 111 among the Top 500 Most Valuable Chinese Brands in 2009, with a brand value of 7.119 billion yuan. The Yulin City where the Yuchai Group is located is also known as the “Green Capital of China”. In order to understand more about the major actions taken by Yuchai Heavy Industry Co., Ltd. in the financial crisis in 2009, the reporter specially visited Zhang Shiyong, vice chairman of Yuchai Heavy Industry Co., Ltd.

Adhere to the development of overseas markets

“Yuchai had a slogan in 2009. Under the financial crisis, we have lost all of our money internationally. We must get it back at home.” Vice President Zhang Shiyong of Yuchai Heavy Industry Co., Ltd. said firmly to the reporter.

"For the severe situation that exports have fallen by 70%, Yuchai will have any new measures. Can you disclose relevant information?" the reporter asked.

“Export, this is a complicated and pro-combat issue for Yuchai, because Yuchai’s first mini excavator was exported to Germany. Although we will face a complicated situation in the first quarter of 2010, we are confident that the process will rebound. The speed is not necessarily fast, and it may return to the situation of previous years. This does not hit us. We stood up from such pressure several years ago, and the current overseas market of Yuchai fell by 70%. In general trends in the industry, but we are not without nothing. In this annual general commentary, Yuchai’s domestic market once increased by 40%, so we will invest this part of the funds in overseas markets, and we will further expand into North America. The Canadian and German Karon soon opened up new operators in these two places. The problem that is generally reflected by foreign distributors is mainly the problem of after-sales service. The after-sales service problems mainly reflect on us for parts and components. The problem," said Zhang Shiyong, deputy chairman of the company, said seriously.

Instead of turning to the domestic market, we have been "doing homework."

"As for the two companies that Premier Wen Jiabao said he hopes will be exported to overseas companies, we should use the method of "exporting domestic sales to expand domestic demand." How will Yuchai respond?

"First of all, I do not agree with you because we have not just transferred to the domestic market. Yuchai's business started in the industry in 1989 and started exporting. It is not a company that depends on domestic sales. 89 In 1999, we had already achieved success in overseas markets and began to enter the domestic market. We have already taken measures to export and sell domestic products. In the overseas basement stage, we will work together for the future.

Then we tried our best. I also did “homework”—the gains and losses of overseas ones must be found in the country. It is not just to develop overseas. We are trying to stimulate domestic development even though small machines below 6 tons are The foreign parts are not enough to make up for, but we still have good domestic machines. We have been working for more than a decade, working together with domestic and foreign distributors, the financial crisis is serious, but we are still strengthening our confidence and working hard to develop the domestic market. With new products, Yuchai's development will be further advanced. ”

The simple and profound speech of Zhang Shiyong, Deputy Chairman of the Executive Committee, indicates that Yuchai Heavy Industry will have more outstanding development during the new year.