This is an era in which consumers have the right to speak. As market competition intensifies, lighting companies are increasingly aware of the importance of winning and retaining consumers for a long time, which makes the lighting companies in competition have to pay attention to consumers. Demand and consumer satisfaction. Consumers' demand for lighting products is always in constant change. Lighting companies must carefully analyze real-time consumption quotes so that timely feedback can be made. Nowadays, consumers are paying more and more attention to their own health and environmental protection. Green building materials with health, environmental protection and safety are increasingly favored. Consumers are increasingly demanding home improvement, and they are more concerned with choosing green, low-carbon environmentally friendly lighting products. In fact, green production and green consumption have already become international trends. In international trade, some developed countries have adopted legislation to establish strict mandatory technical standards to limit the import of foreign products that do not meet their ecological and environmental protection standards. If the lighting companies can establish a healthy and environmentally friendly brand image in the minds of consumers, it will inevitably bring more market opportunities for product sales and lay a solid foundation for the long-term development of the company. The five major consumer market analysis in the lighting industry is that consumers are no longer passive. They have begun to talk to dealers and talk to companies, believing that they can change this passive situation through their own strength. Consumers are becoming less and less convinced of authority, and they believe in intuition and word of mouth, and they will express their opinions on products. At the same time, consumers also know how to use legal weapons to protect their legitimate rights and interests. The rise of the consumer group indicates the arrival of the era of production and sales, and the concern of consumers has become the basic condition for the lighting companies to open up the market. The emergence of middle-class consumer groups With the rapid development of China's economy, the middle class has grown stronger and become the main consumer group of high-end products. This part of the consumer group will have their own choices in the home life, they will make a detailed comparison of the required products, regardless of the larger card or not, only care about the quality. In fact, a new consumer market concept has quietly become popular in the current lighting industry, namely in a market that meets the purchasing power of middle-income but fashion-conscious consumers. The rise of female consumption power In the United States, women control about 80% of consumer spending, accounting for two-thirds of national GDP. According to the statistics of the third census in China, women account for about 48.7 of China's population. Among them, young and middle-aged women aged 20 to 50, who have strong consumption power and have a greater impact on consumption, account for about 21 of the total population. According to relevant surveys, women often act as chief procurement officers in household consumption behavior. Especially in the purchase of consumer goods such as home building materials, the opinions of the wife often become the final decision. Home consumption pursues new sensory and brand experience Today, entering the brand experience store of lamps and lanterns, participating in terminal experience activities has become the main way for consumers to understand products. The terminal store has increasingly demanded the display of lighting products, and the supporting experience design has become more and more prominent for the development of the brand. The intuitive feeling of the consumer in the terminal store is likely to become an important weight for him or her to purchase the brand. Changing the brand position will help the company to establish a high-quality, high-grade brand image in the minds of consumers. Therefore, lighting companies should pay special attention to brand building, and effectively promote products to enhance brand awareness and reputation.
Home Ion Air Purifier
Take a deep breath, close your eyes, the world has the freshest oxygen ... Yu Quan's "Deep Breath" is well known to us, but as the environmental problems become more and more serious, the haze sky also increases, PM2.5 PM10 and so on Vocabulary has also been mentioned more and more, and air purifiers have quickly become popular on the market with this "air quality" trend. Along with this, the air-clean brand has sprung up, and various technologies are dazzling. Which ones are indeed effective and which are just tasteless propaganda? How does the Air Purifier bother us to get rid of pollution? And look at the editors for you.
Analysis of air purifier
The critical value of PM2.5 content is 75 μg / m3
The pollutants in the air mainly include soot, total suspended particulates, inhalable particulates (PM2.5) and fine particulates (PM10). The smaller the diameter of the particulates, the deeper the part that can enter the respiratory tract. 10 micron diameter particles It is deposited in the upper respiratory tract, and particles below 2 microns can penetrate 100% into the bronchiole and alveoli.
1k-5k air purifier prices vary greatly
The air purifier products on the market not only have various functions, but also have prices ranging from thousand yuan to tens of thousands. The pricing of imported products is generally higher than that of domestic brands. Except for the core technology of many brands, the promotion of purification effects is similar, and consumers need to choose according to demand.
The air quality standard of 74 key cities is only 4.1%
According to the data of the press conference held by the State Council Information Office on June 4, according to the new "Ambient Air Quality Standards", the six pollutants SO2, NO2, PM10, PM2.5, CO and O3 were evaluated, 74 new standards In the first phase of monitoring and implementation, the proportion of cities that met the ambient air quality standards was only 4.1%, and the other 256 cities implemented the old air quality standards, and the proportion of cities that met the standards was 69.5%.
Air purifier sales increased by 90.5% compared with last year
According to a report recently released by the China Electronics and Information Industry Development Institute, due to the haze weather, air purifiers have become the most concerned home appliance products, with sales of nearly 2.4 million units nationwide last year, a year-on-year increase of 90.5%; retail The amount reached 5.6 billion yuan, a year-on-year increase of 105.9%.
HEPA filter needs to be replaced in March
The filter of the air purifier is the same as the filter of the water purifier, and it is not effective for a long time. After long-term use, the accumulation of dust on the surface of the filter will also cause the filter to gradually fail. Therefore, when the haze is more serious, the non-washable HEPA filter needs to be replaced every three months.
Merchants claim that the purification rate is more than 99% for the concept of stealing
99% or even 99.99% seems to have become a slogan for many air purifiers on the market. Many brands of products promote their high removal rate of PM2.5 and formaldehyde. In fact, this kind of publicity is more of a kind. The slogan of stealing the concept, the removal rate of 99% is the effect of the material itself on PM2.5 and formaldehyde, not the effect of actually running in space.
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Ningbo Zhe Kai Electric Appliance Co.,Ltd , https://www.cnairpurifiers.com