Does the medical device marketing strategy need to change?

With the gradual expansion of the Chinese market, the country’s control over II, III medical devices and medicine has become more stringent. This has led to the rapid development of our Class I medical devices. At the same time, a large number of high-quality products have emerged. Market-by-market, this results in low prices. Due to the impact of defective products, most manufacturers have to sell products to win the market. The phenomenon caused by the infinite circulation is to sell to customers and close orders instead of considering whether the product is suitable for customers.

In this vast market, individuals think that the era of transformation in marketing strategy has come, because the level of mass consumption has now been greatly improved, they are increasingly focusing on product quality, rather than price, so our company is pursuing the principle of "quality First, sincerity-based ", our company does not compete with Other companies for price, creating their own business philosophy.

Simply taking a bed as the basis, the beds appearing in the market are varied, with good quality and poor quality. This is difficult for customers to distinguish. In the past, they may be pursuing prices, as long as they are cheap, but now Has changed, we do is the price is moderate, quality is! It is recommended that customers can purchase from the pipe thickness, process to consider!

Like these rehab supplies, not to mention the price, though not high, but we first think of how to make the patient more comfortable, not where to save some fabrics, the development of the market let us pursue the price, the development of the market Let's give up the price!

Shijiazhuang Bingjin Medical Instrument Trading Co., Ltd. is located in Shijiazhuang, the provincial capital of Hebei Province. It is a company specializing in the production and operation of a class of medical devices.

The company operates medical beds, medical crutches, medical splints, medical braces, medical fixation belts, medical traction belts, medical traction frames, medical position pads, and other products. Our company constantly blaze new trails, compete, and uphold the "quality first, with Sincerely based on the business philosophy, to provide customers with comprehensive pre-sale consulting and after-sales service, has won the recognition of the vast number of consumers, the products sell well all over the country.