Dongfeng commercial vehicle overseas brand construction quality first
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At the 2014 Beijing International Auto Show, Dongfeng Commercial Vehicle Co., Ltd. will exhibit a full range of National IV products to demonstrate the strength of Dongfeng Commercial Vehicle's technological innovation and energy conservation and environmental protection. In addition to the exhibits that are worth looking forward to, the appeal of Dongfeng Commercial Vehicles for internationalization will be fully bloomed at this auto show.
In the context of the strategic alliance established between Dongfeng Group and Volvo Group in January last year, Dongfeng Commercial Vehicles and Volvo Ocean Race together, the exclusive titled "Dongfeng" regatta will be driven by the "Dongfeng Team" in October this year. The world's top sailing events. This is a concrete action for the two sides to play a synergistic effect and is an important part of the global market strategy of the Dongfeng brand commercial vehicle. Dongfeng Commercial Vehicles actively participates in the Volvo Ocean Race, which will strengthen the relationship between the two partners and jointly promote the Dongfeng brand commercial vehicle to become a world-renowned brand.
In the beginning of the development of overseas markets, in addition to paying attention to sales, Dongfeng Commercial Vehicles paid more attention to the brand presence. Due to the late start of the development of China's auto industry, the overseas market is basically dominated by European, American and Japanese brands. In recent years, with the rise of the Chinese auto market, more and more Chinese auto brands have been exported to overseas markets, but overseas customers still have low awareness of Chinese auto brands, and they only have the overall concept of “Chinese carsâ€. Dongfeng Commercial Vehicles attaches great importance to brand building overseas. In addition to establishing a unified overall external image, Dongfeng Commercial Vehicles provides quality products and more comprehensive services. Through good after-sales service, more overseas customers have differentiated Dongfeng from the overall concept of Chinese cars and gradually established brand recognition.