· Grasp the "Belt and Road" bus industry and need to innovate overseas
“One Belt and One Road†brings development opportunities for the commercial vehicle industry. As the Chinese economy enters a new normal, the growth rate of China's automobile industry has also entered the shift period, industrial restructuring has entered a period of pain, and objectively there is structural capacity. Excess problem. China, a major automobile producer, has become a small exporter of automobiles. Such awkward situation is in need of a platform such as “One Belt and One Road†to attract the attention of relevant countries to the Chinese auto industry, and then become the target country for the export of Chinese auto products, which can resolve the problem of overcapacity in China. On the Other hand, more than 50 countries along the “Belt and Road†are mostly emerging economies and developing countries, and infrastructure construction is lacking. It is in line with the current main consumer market positioning of China's commercial vehicle products, with a broad market and a larger market. The potential can be tapped. Wave Elastic Washer,M20 Wave Spring Washer,Spring Washers Gb955,Wave Spring Lock Washer Kunshan Zhonggu Precision Hardware Co., Ltd. , https://www.zgfastener.com
Overseas development of bus companies From the perspective of the development of China's auto industry, the bus industry has always been a model for the growth of its overseas market.
Analysis of the data of previous years, we can see the excellent performance of the passenger car industry in overseas markets. Especially after the world financial crisis, the overseas growth of China's passenger car industry has not been greatly depressed due to the impact of the international financial situation. Instead, it has delisted from the domestic favorable policies. Under the pressure of insufficient domestic demand and industry downturn, the overseas market has achieved steady growth, and there has been a significant increase in export categories and bicycle exports.
Also in this period, China's bus companies have risen from time to time, and the sales of passenger cars have been surpassed since 2011. Taking Yutong as an example, Yutong Bus has ranked first in the world for four consecutive years of production and sales, and has become the largest passenger car company in the world.
Development is the main theme of China's passenger car industry in recent years, and the development of overseas markets has become an important strategic plan for major bus companies. In the early stage of market-changing technology and survival through practice, China's passenger car industry quickly narrowed the gap with world-class technology. At the same time, a group of companies with long-term vision have established a good foundation for the international image of China's automobile industry through market support, brand output and service follow-up in overseas markets, especially in the Middle East, Asia, Africa, South America. Waiting for some market areas without independent bus industry, the cost-effective advantages of China's passenger cars will be further expanded and become an important market force in these regions.
The “Belt and Road†has led the Chinese bus industry to pursue a new bureau with the continuous promotion of the “One Belt, One Road†cooperation and development concept. It is also urgent to further integrate the Chinese economy into the world economy. In the future corporate strategic planning of many Chinese bus companies, the overseas market is no longer just a supplement to enterprise development, but an important part of its comprehensive development.
As we all know, the Silk Road Economic Belt Strategy covers economic integration in Southeast Asia, covers economic integration in Northeast Asia, and eventually merges into Europe, forming a general trend of economic integration in Eurasia. In the 21st century, the Maritime Silk Road Economic Belt Strategy has formed a closed loop of sea and land from the maritime network of the three continents of Europe, Asia and Africa and the Silk Road Economic Belt.
In fact, before this, China's bus companies have already opened up overseas markets in Europe, Asia and Africa. As early as 2012, Yutong Bus prototype entered Israel and became the third Chinese automobile brand to enter the Israeli market after Roewe and Great Wall. Dajinlong participated in the European Auto Show for many years and went deep into the local market. In 2014, Zhongtong School Bus Export Saudi Arabia. This series of achievements has laid a solid foundation for Chinese bus companies to further explore the market along the “Belt and Roadâ€. However, in order to participate better and faster in the integration of the world's industrial economy, Chinese bus companies need not only attitudes, but also full innovation in the strategies of participation, active practice, and comprehensive output of overseas markets. And rebuild the market.
Aiming at the Belt and Road Bus Company in Action Fuqi Group: Adhering to the quality export and the “One Belt and One Roadâ€, the Fuqi Group, which is located in the core area of ​​the 21st Century Maritime Silk Road, has always adhered to the overseas exhibition strategy for many years. In 2014, in Kazakhstan, Nigeria, Israel, the United Arab Emirates, Saudi Arabia, Syria, Egypt, the Philippines, Malaysia, Vietnam, Thailand, Myanmar and other countries, the growth of the group's exports is obvious, and the total export volume of only gold passenger cars has reached More than 8,600 vehicles have a total export value of more than 1 billion yuan.
At present, the export of domestic passenger cars is under pressure from rising labor costs. At the same time, it must face the difficulties caused by the depreciation of various foreign currencies including the euro. In this way, the price advantage will no longer be obvious, and the corresponding requirements for product quality will be higher. Fuqi adheres to the characteristics of foreign markets, analyzes road conditions, climate environment and usage habits, and develops products that can withstand inspection. The company has always adhered to the product quality as the export credit scale, and recently obtained orders for the Euro VI passenger car from the Netherlands, Norway and Israel.
In addition, in order to grasp the development trend of passenger cars in the future, closely follow the pulse of “One Belt and One Road†and advance technical reserves, Jinlu also introduces Swiss technology and adopts all-aluminum body, which greatly improves the fuel economy and cruising range of new energy buses.
Ankai Bus: “One Belt, One Road†opens a new window for the export market At the 2012 London Olympics, the Ankai double-decker open-top sightseeing bus successfully joined the ranks of London double-decker buses, receiving tourists from all over the world and winning for Chinese manufacturing. A good reputation. In 2014, Ankai Bus signed a large-scale sales contract with Algeria CIMA MOTORS for 1,100 passenger cars with a total contract value of US$36 million, or approximately RMB224 million. In addition, the products exported by Ankai Bus to Saudi Arabia and other places have also been widely praised. With the advancement of “One Road, One Beltâ€, Ankai will be able to accelerate its international business with its first-mover advantage in North Africa and West Asia.
The key to the “Belt and Roadâ€: Let “Made in China†become “Created in Chinaâ€
According to the statistics of China Association of Automobile Manufacturers, in 2014, a total of 83,900 passenger cars were exported, a year-on-year increase of 28.05%, an increase of 18.55 percentage points over the same period of the previous year. The export volume accounted for 14.69% of the sales volume of the year, which was 2.76 higher than the previous year. The percentage of export target countries increased from 144 in 2013 to 155.
At this stage, China's bus companies are striving to increase technological innovation and service innovation, and realize the transition from "Made in China" to "Created in China."
From the perspective of technological development, a series of advanced technologies for passenger cars including ABS, ASR, ECP, CAN, and full load are being widely promoted and gradually become standard. The technical level of passenger cars in China continues to improve, including new energy, car networking and even industry 4.0. The manufacturing concept has also received more and more attention from the leading companies of passenger cars. Together with the Chinese-style local landing and digestion of imported parts, the application technology level of China's passenger cars has made great progress and has basically met the products of most international users. demand.
From the perspective of scale advantages, the market concentration and enterprise scale of the Chinese bus industry represented by “One Pass Three Dragons†(Yutong, Suzhou Jinlong, Dajinlong and Xiamen Golden Brigade) are further improved, and under the norms of market integration. For China's passenger car industry to enter the developed countries market in the future to reserve the momentum.
On the basis of access and navigation, the Chinese bus industry under the “Belt and Road†is moving towards a new normal of global expansion.