The influence of the joint venture bus industry in the commercial vehicle industry?
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On January 26, 2013, Dongfeng and Volvo signed an agreement in Beijing to form the world's largest commercial vehicle strategic alliance with capital. According to the agreement, in the future, the two parties will jointly develop, produce, and sell products such as heavy-duty trucks, passenger cars, special vehicles, chassis, engines, and transmissions that are linked to Dongfeng's dual-edged standard.
At this point, the vast majority of domestic automobile giants have the shadow of European and American commercial vehicle giants: SAIC Motors behind Iveco, Guangzhou Automobile has Hino, Futian Daimler, Chunghwa Mann, Dongfeng Volvo, Jianghuai Navistar, Chang’an is also discussing honeymoon with Ford...
For this phenomenon, some media have called this collectively and China’s commercial vehicles enter the era of full-scale joint ventures; some media have also summed up this as a “post-joint venture era†in which Chinese car companies completely dominate foreign cooperation.
Why did the Chinese commercial vehicle industry, which once boasted its own brand as the world leader, make a 180-degree turn and began to collectively move toward a joint venture? What is the difference between their joint venture and the previous joint venture in the field of cars? What is the impact of a full-scale joint venture in the commercial vehicle sector on the bus industry? These are probably the question marks flashed by many people.
After the global financial crisis, great changes have taken place in the world heavy truck market. Originally Europe and the United States, China and emerging countries each accounted for one-third of the market share; now, the Chinese market's sales accounted for more than 50% of the world.
In the face of such a large market, almost all the famous commercial vehicle companies in the world have set their sights on China. It should be said that at this time, the mood and context of the world's commercial vehicle tycoons have changed a lot. This change is even more unprecedented before the Chinese car joint venture peaked.
At that time, China could not be said to understand cars, so we were self-sufficient. However, now it is different. After the development of the past few years, our biggest gain is to learn how to make cars and establish a certain level of industrial innovation capabilities, especially for commercial vehicles. We have been relying on our own independent forces for development. These years have passed. His own efforts have shortened the gap with the world level.
However, despite this, we still have some flaws in the core technology, such as powertrain, electronic control systems, brake safety systems, and structural optimization of the body and chassis. There is still a big gap between commercial vehicle technology and foreign ones. When the market and the state put forward higher technical requirements for commercial vehicles in terms of emissions, safety, and energy saving, Chinese companies and the giants of multinational commercial vehicles naturally have a feeling of hitting one's mind: One needs high-end technology and one needs the market.
The biggest difference from the car industry is that at this time, Chinese companies have established their own market by relying on their own strength and established their own manufacturing system. This has virtually formed the biggest bargaining chip with foreign parties.
As a result, we have seen a phenomenon dominated by China in the new wave of joint ventures. Among them, the biggest difference from a car joint venture is that the trademark attribute belongs to China, and the enterprise either uses the Chinese trademark, or the joint venture establishes a new trademark.
Why are the habits of strong multinational giants changing their style? Perhaps Volvo Car President and CEO Eurof Payson said that he can explain some issues. He said: Through cooperation, the advantages and synergies of both parties can be brought into play, which will help further strengthen the international competitiveness of Volvo Car Group. China is already the world's first commercial vehicle market. Dongfeng Commercial Vehicle has become one of the largest and most comprehensive commercial vehicle companies in China. The Dongfeng Motor Group and Volvo Car Group will help to increase the competitiveness of Volvo Car Group in the low- and medium-priced truck market.
To put it plainly, foreigners value the cost advantage of Chinese companies in overseas markets and the Chinese market. The repositioned multinational companies in the financial crisis are trying to use Chinese companies to cultivate their possible market opportunities in China and in the developing world.
For the Chinese side, this joint venture is to complete the process of painting tigers from the cat to the tiger with their own perception. Once the tiger's feelings are found, the dream of the strong man in Chinese auto companies is no longer far away.
In fact, this background will have a great impact on the bus industry. We have noticed that in recent years, the pursuit of new products for passenger cars is no longer the shape and interior of passenger cars. More pursuit is the inherent performance of passenger cars. The popular saying in the bus industry is that companies have begun to shift from the quality of top-loading to the pursuit of bottom-loading, which is the quality of the chassis.
This is exactly what China’s commercial vehicle giants are now pursuing. From the content of their joint ventures, we have found that, with almost no exception, they all introduce engine technology. Looking at the products of our country's auto market in the past 30 years, there is a remarkable rule that it is in the engine and lost in the engine. At present, the biggest problem in China is to save energy and emit emissions. The core of the two issues is the engine.
Not to mention anything else, such as gearboxes, bridges, and other key assembly problems, there are very real problems in the passenger car industry where assembly is dominant only in the engine. With the trend of automotive electronics, it is increasingly necessary to master the various engines. The data, which is exactly the core technology of the company. Companies that have these data will certainly have advantages in matching and performance tuning, and will certainly have advantages in remote self-diagnosis.
Under such circumstances, it may be time for our bus companies to make good homework and make up for this shortfall.
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