·Bao driving a car to enter the Beijing-Shanghai-Guangdong five-car car sharing

The number of private cars in Beijing has exceeded 5.2 million. The number of private cars has not only brought many “urban diseases” such as parking difficulties, road congestion, and exhaust emissions. The problem of waste of resources caused by idle private cars has also become increasingly prominent. On June 9th, Baojia Renting Car announced that it had officially entered the markets of Shanghai, Guangzhou, Shenzhen and Changsha, plus the base camp of Beijing. At the same time, it entered the five major cities and became the largest car sharing car rental platform in China.
The Internet enters the rental car industry. This is a popular car sharing model in developed countries in Europe and America. It integrates a large number of private car idle resources in the city and uses the all-intelligent car sharing management system to accurately match vehicle resources to useful car needs. The driver has built a new bridge between the idle resources of the private car and the demand for the car, providing a new solution for the user.
Its operation mode is to build a private car rental platform by using the webpage and mobile APP, and the owner or the user who has the rental car needs to register as a member. In this way, owners with idle vehicles can put their vehicle information on the platform and rent out their free time to get extra income. Tenants who want to rent a car can find nearby vehicles based on location information, contact the owner through the platform, and pick up the car after paying the corresponding amount. This kind of peer-to-peer car rental price is 30% to 50% lower than the normal car rental market price.
Car sharing is booming. Beijing Morning News reporter learned that although "car sharing" is still a new gadget for the domestic auto industry, it has been sought after by all parties. The road to financing the on-line financing of Baojia Renting Car is “extraordinaryly smooth”. On May 28th, Baojia Renting a Car announced that it had received a huge angel investment of up to 5 million US dollars. At this time, it was only a week since its platform was launched.
From the end of last year to the present, only half a year has a team of PP car rental, friends renting a car, car rental car and other entrepreneurial teams into the P2P car rental market and get financing. On June 4th, Friends of the same private car sharing platform announced the completion of the first round of financing, the specific investors and the amount was not disclosed. On June 6, as the first “PP rental car” in China to do the P2P car rental model, it won the A round of financing – this round of financing was led by Sequoia Capital, and the clearing capital and investment, the financing amount was 10 million US dollars.
The P2P rental platform, which received capital support, began a large-scale enclosure. After the successful financing of PP car rental, it also announced that in addition to Beijing, it will also enter Shanghai and Guangzhou.
Breaking the license plate resource "firewall"
In this regard, Li Rubin, CEO of Baojia Renting Car, said that the collective announcement of the car sharing platform and the subsequent speeding of the car, reflecting the huge potential of the car sharing car rental platform in the domestic market. Because the car sharing car rental mode in the P2P mode is mainly to integrate the existing idle vehicles, instead of continuously increasing the vehicle fleet through the huge amount of money like the traditional car rental company.
First of all, the license plate number resource is ready-made in this mode. Li Rubin said that through the car sharing mode, it has subtly bypassed the scarcity of the license plate number resources in the face of the car rental company’s curse, allowing China to rent a car. A traditional car rental company like a rental car has relied on more license plate resources in the past few years and the firewall that has been painstakingly built has disappeared instantly.
According to public information, as of the end of March 2014, China Car Rental has only 13,000 and 8,000 licenses in Beijing and Guangzhou respectively, which has been recognized by the industry as one of the biggest competitive advantages for competitors so far. China’s car rentals have grown in cities that have implemented licensing restrictions and are expected to implement similar restrictions.
Secondly, compared with the traditional car rental model, once the car sharing is accepted by the public, the idle vehicles scattered in all cities will establish a dense offline network for the car sharing car rental platform, and because the car owners themselves have no huge cost pressure. The price of renting a car will also drop accordingly, at least 30% below the market price.
Operational capacity is determined to die. However, Li Rubin also said that compared with the traditional car rental industry can achieve the status quo of thousands of car rental companies, the car sharing field is much more cruel.
"Like almost all Internet e-commerce platforms, the car sharing platform is not likely to accommodate more players. The characteristics of the Internet determine that there are no more than three companies that can survive in this field." Li Rubin said that the vast majority of companies' endings Perhaps very similar to the outcome of the group buying companies we have seen, and will soon be eliminated.
Li Rubin believes that the previous $5 million financing from Baochao only allowed the platform to qualify for competition, and whether it has sufficient localized operation and rapid expansion capability is the key to the success of the car sharing project. The car sharing model is not as good as the imagination of the outside world. The success of this model depends mainly on high-density network coverage and smooth smart terminal applications. This requires platform companies to go deep into cities to explore vehicle sources and customer resources one by one. . Baojia Car Rental also plans to expand its business operations to 50 cities across the country within three years.

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