· BMW and Brilliance joint venture renewed its capacity in 2028 to 400,000

Last week, the BMW Group confirmed at its press conference that the joint venture agreement between BMW Group and Brilliance China Automotive Holdings Co., Ltd. was extended to 2028; based on this cooperation basis, the BMW Group announced a series of strategic layouts in the Chinese market. The expansion of production capacity in China, the expansion of domestic product lines, and the production of advanced engines in China have demonstrated the BMW Group's stronger investment in the Chinese market.
“All of our plans for the Chinese market have always been based on long-term development goals.” Dr. Eichner, Director of Corporate Finance at BMW Group, said: “The continuation of the joint venture agreement has laid a solid foundation for the in-depth development of the BMW Group in China. ”
In the first half of 2014, the BMW Group set a new sales record in the Chinese market, selling 225,035 BMW and MINI brand cars, a year-on-year increase of 23.1%. As more exciting products are introduced to the market, this growth is expected to continue into the second half.
“Localization enables us to meet consumer demand.” Eichner said: “We will expand the product line of domestic products from the current three series to six series. In the next few years, Chinese consumers will We are welcoming the following new domestic cars: a new entry-level model that is smaller than the BMW 3 Series; a highly functional model that combines practicality with typical BMW driving dynamics and is sure to appeal to Chinese families; As well as a BMW X3 model for China, the success of the BMW X family in China has shown that the X-series models developed and produced for the Chinese market will have great potential."
In order to meet the demand for the expansion of domestic product lines, the total production capacity of BMW Brilliance's Dadong and Tiexi plants in Shenyang will increase from 300,000 vehicles per year to 400,000 vehicles per year in the next two years.
As an important part of deepening the localization strategy, the BMW Group will also implement the domestic production of the engine. BMW Brilliance's new engine plant has been built near the Tiexi plant; after the new plant is completed, the BMW Group's advanced three-cylinder and four-cylinder petrol engines will be officially put into operation here in 2016. The plant will be the first engine plant in the foundry with the BMW Group outside of Germany.

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