Brilliance marriage Xinxin source Mianyang made micro-car
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"Gong Daxing is our partner. Both of us are pigs. He is a teacher and is 12 years younger than me." On September 8th, at the "Brilliance Automotive South Base New Product Promotion Conference" held in Chengdu, Huachen Chairman and President Yu Yumin introduced the media to a high-profile introduction of Gong Daxing, chairman of Dongfang Xinyuan Holdings Co., Ltd.
In accordance with the strategic plan of “Shenyang in the north and Mianyang in the southâ€, the Brilliance South Base in Mianyang, Sichuan Province was opened on June 25, 2007. The first phase of the project, with an investment of 500 million yuan and annual production capacity of 90,000 vehicles, was completed on June 30 this year. Completed, there are currently a total of four models put into production, namely SUV Gold Cup overbearing 009, Pikajinbei Western Hercules, micro-gold cup starfish, micro-card gold cup Western cowboy.
Among them, the micro-car project as a core business is dominated by the newly established Mianyang Huaxin Automobile Co., Ltd., and Huaxin is a joint venture funded by Huachen and Dongfang Xinyuan. As the rising star of Chongqing “Mobangâ€, Xinyuan has produced and sold more than 400,000 motorcycles, and overseas exports accounted for more than 60%, among which the off-road motorcycle’s domestic market share has remained the first in years.
Sui Yumin said in an interview with reporters that he had developed the idea of ​​launching a mini-vehicle project since the second half of 2006. "The market space for mini-vehicles is too big. Jinbei's 20-year history of branding and technology has unique advantages." He said that Gong Daxing was bold and bold. He first met with the headquarters office building at Huachen. "He blocked me." In the hallway on the first floor, said to me: 'Hey, I heard that you want to make a mini-vehicle. I am a pig. You are also a pig. Can you tell us whether we can cooperate and make a mini-vehicle? '"
Yan Yumin told reporters: "I and Gong Daxing are both amateurs in the automotive industry. The layman will not follow the rules. Why can't state-owned enterprises and private enterprises unite and give play to their respective advantages? Gong Daxing is very straightforward. Our two 'pigs' hit it off. Things settled quickly."
Zhao Jian, general manager of Brilliance South Base and director of the group, said that the Mianyang project took only two years from start-up to production. During this period, it also underwent the “5.12†earthquake and was the first Mianyang reconstruction project. At present, the second phase of the South Base has been put on the agenda and it is planned to use a three to five-year time to build the southern base into a manufacturing base with a production value of 10 billion yuan.
Yan Yumin said that the establishment of the South Base is a major move in the strategic layout of Brilliance Automotive, and it is a successful model for the implementation of the strategic framework cooperation agreement between Sichuan and Liao Provinces and the realization of cross-regional cooperation. He said: "This year, Jinbei Micro-vehicle will have 10,000 vehicles, and we will achieve 50,000 sales next year. We will strive to use three to five years to realize the annual sales of 300,000 Jinbei mini-vehicles. We are full of confidence."
On the day of the “New Product Promotion Conferenceâ€, Sui Yumin also brought in all the senior members of the subsidiaries of the group company, Jinbei Auto, overseas companies, and Shenhua Holdings. Huachen Vice President and former German BMW technical expert Atzler highly praised the first mini vehicle product of the South Base, Gold Cup and Starfish. He said: "Jinbei Starfish is a high-quality micro-car that brings together the superb technology of international car makers and Brilliance Jinbei's 20 years of experience in making cars." He believes that with the years of unremitting high-quality pursuit of Brilliance Jinbei, "Mianyang" gold cup Microcars will definitely become high value-added products in the market.
Gong Daxing said in an interview with reporters that Xinyuan will definitely cooperate with Brilliance and continue to do a good job in Jinbei minicars to provide consumers with the most satisfactory products and services.
In the south of Mianyang, south of the layout of the base, the Yu-Min Min plan "Dahua Chen" also includes four special vehicle manufacturing bases, including two in the Mainland, and the other two in the coastal, it is now clear that Tieling, Liaoning and Shanghai. According to Brilliance insiders, one of the special vehicle companies will cooperate with Mercedes-Benz to launch a modified car business.
Since entering Huachen in 2006, Sui Yumin has been known to dare to speak in the industry. In the past three years, Brilliance and myself have been the focus of media attention. In 2009, in the process of a new round of self-owned car brands' leap forward, Brilliance laid out more layouts, fully bloomed, and developed in an all-in-one manner.
Yan Yumin spoke again, Brilliance no longer silent.
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