Hot Report: Why Can the Coking Plant "Do Not Reduce"
The reporters who heard more complaints from coking companies this year are greatly surprised. Under the background that most coking enterprises are facing losses, why can the revitalization of the company stand out and laugh at the winter?
'No secret. Just because we never look at the immediate market, we always have long-term considerations. 'Xia Yunguo said.
The coking market in our country has also experienced a period of low ebb before experiencing the blaze in the past two years. At that time, many companies worried about product sales. But in those difficult times, revitalization companies saw that the inevitable result of shuffling the market was another climax. As a result, in the case that many companies' existing production capacity could not be realized, they boldly carried out expansion and reconstruction in 2003 and expanded the coke production capacity to 700,000 tons. Sure enough, shortly after the completion of their expansion and expansion, the coke market has undergone a dramatic reversal. When the market turns better, the revitalization of the company ahead of other people's scale has produced huge benefits.
At that time, the coking company was really living a fairy day. 'Xia Yunguo told reporters. He recalled that the La Coke's car was waiting under the coke oven, and the hot coke could not be put on the cooler before it was put on the car. Sometimes the car was burned.
However, with other coking companies only see the high fever in the market, but they do not care about the same amount of money. In the face of the overheated coke market, the revitalization company has always maintained a sober. They have judged that the days of this bullying are not normal, and that the market is not so hot. Therefore, they began to consider measures to cool down the market at that time.
As a result, while the demand for coke on the market was rising, the revitalization company was not moved by the immediate interests, but instead turned its attention to the coke. Taking advantage of the good corporate performance, they went on a 50,000-ton/year crude benzene deep-processing project last year. The employees completed the construction of the project in 6 months, and the effect was immediate. Since the second half of this year, when coke can only bring losses to the company, this device has contributed more than one million yuan of profits each month for enterprises, making them more than able to cope with the market in the winter.
When the coke market became so hot last year, Zhenxing Company began to implement a mid-to-long-term plan: to invest 2.5 billion yuan in joint venture with JFE Chemical Co., Ltd. of Japan for the deep processing of coal tar, crude benzene, and comprehensive utilization of resources. Develop. So far, a phase 300,000 tons/year coal tar deep processing project has started construction and will be put into operation in October next year. At that time, Zhenxing will become the largest coal tar processing company in Shandong Province. When all the projects are completed, that is, in 2007, the company will achieve sales revenue of 5 billion yuan, and profits and taxes will exceed 1 billion yuan.
The revitalization of the company's "far-sight" is not only reflected in this area. According to the staff, in order to overcome the immediate market difficulties, Chairman Xia Yunguo created a set of 'backward push hard' management measures, it is strictly cruel. However, this did not compel employee rebelliousness and resistance that are common in other companies. Revitalizing the company has its own mysteries: What do you want employees to do? First of all, tell them what they can get, and let them understand that enterprises rely on the revitalization of workers, and employees rely on the truth of their survival. 7 years ago, the company's board of directors solemnly promised all employees: manage the 'three generations' (employees themselves, employees, the elderly, workers and children), the company built into a trustworthy, long-term living environment for cadres and workers. Nowadays, with the completion and commissioning of a new project, not only has the space for the digestion of surplus personnel been expanded, but it has also played a major role in the development and formation of new economic growth points. They set a good example by cadres and set a good example, and they have a strong sense of unity. By doing practical things and doing good things for employees, a good working atmosphere of 'Qi Shun, Qi Qi, Jin Zuo' was acquired. The per capita annual income of employees rose sharply from 6,100 yuan in 1997 to a breakthrough of 30,000 yuan in 2004. The company’s care for employees is in return for employee recognition and returns. Now the employees have a deep feeling: originally thought about the family in the class, now at home is still thinking about things in the class.
With such an ardent employee, how can the revitalization company not laugh at the winter?