How to Make a Market Layout for Parts and Components Enterprises

The various markets faced by Auto Parts companies in marketing influence each other. Some of these markets are in key positions, some are in secondary positions, and some key markets are opened up, which will occupy a large market. Therefore, the parts and components companies must carefully study the market, divide several regions according to the characteristics of the market, select the key markets for each region, and then determine the development order and priorities of these regional markets, and form an overall market layout plan.

In marketing management, parts and components companies should formulate some strategic things to strengthen some management points, but also some skills, mainly the following strategies can be referenced.

Select key points, build hot spots, and bring them together. This is an important strategy in market development. According to the market layout, the spare parts companies will select some key markets and open these key markets to control the entire market. Therefore, we must select quasi-focus markets and focus on breakthroughs. We must fully cooperate with human resources, material resources, and funds. The construction of hotspots is to select some easy-to-open markets for heat and fire, to become an example and to create an excellent demonstration effect. Focused, hot spots, breakthroughs, and point-by-point, will form the overall market.

Distribution, distribution, and distribution. Distribution is the most basic job in sales. Only the distribution work is solid and the market foundation is solid. At the same time, if you spread a penny, you will increase your penny sales. A large amount of goods will bring big sales. The depth and breadth of distribution must be discussed. It is to spread the surface and spread out the quantity. As long as these two points are achieved, it can be said that the market is occupied. Therefore, parts and components companies must emphasize distribution. This is called deep distribution or route sales in foreign countries. Many domestic manufacturers have already done so and have achieved good results. Distribution or distribution must have a distribution plan or distribution plan.

Enthusiasm, enthusiasm and positivity. The sales work of parts and components companies is carried out by people. There is an active problem for both distributors, salesmen and even consumers. Dealers actively sell goods, clerk actively promote sales, and consumers actively buy, so that sales will rise straightly, otherwise the market is flat. We emphasize positivity, which is to emphasize the enthusiasm of the distributors, the enthusiasm of the clerk, and the enthusiasm of the consumers in their daily sales work. They want to mobilize and maintain their enthusiasm and formulate different strategies for different groups.