Imported car market entered adjustment period in 2004
The price of imported cars has been at a high level for the past three consecutive years due to a variety of factors. Will fall in volatility. However, not all of them are in a single downward trend, and sometimes there are ups and downs. For now: First, the price of luxury cars. For example, the prices of Mercedes-Benz and BMW have basically reached the level of the existing exchange rate, dealers are already small profits or go flat; Second, the price of high-end cars will interact with domestic cars, such as import car prices will produce domestic cars pressure. If the price of domestic cars is reduced, it will exert pressure on the imported cars. Third, due to the unstable exchange rate of imported cars, market fluctuations are normal. The mode of operation of imported cars will gradually shift from the traders in the bonded areas in the past to the regional agents officially authorized by foreign car manufacturers. Under the inbound system, the bonded zone, as an excellent buffer zone and trading platform, plays an indispensable role in the imported automobile market, with the adjustment of policies. This effect will decline. In the past, licensing and other factors were the most important factors. The market was the most important factor. In the past, old ways of operation, after finding licenses, and using the trading platform of the bonded area to “joinâ€, will gradually be the new regional agency system. Replaced by. 2004 level is the transitional period, the space of general traders will be reduced, and the opportunities for formal agents will increase. The trend of regional agency system will make the imported automobile market gradually move toward a stable and orderly manner. In addition, some adjustments have been made to the adjustment of the automobile industry’s Meichang policy, the relative changes in the relative competitiveness of imported vehicles and domestic competitiveness, and the intensive interaction with the market, changes in exchange rates, trends in consumer psychology, and changes in demand for imported vehicles. Affect the direction of the imported car market. In short. With the changes in the market environment and policy adjustments. The imported car market is undergoing some profound changes. 2004 was the year of adjustment for the imported car market.
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Recently, Ding Hongxiang, deputy general manager of China's entry into the Auto Trade Center, said that 2004 was the last year of the automobile transition period after China's accession to the WTO, involving some policy adjustments. Coupled with the relative ease of the relationship between the overall supply and demand in the automotive market. After the rapid development of domestically-manufactured cars and the adjustment of interactive complementary relations with imported cars, this year's imported car market will undergo some profound changes, and the change will be faster than ordinary imagination. Through the analysis and prediction of changes in the imported car market this year, there are mainly the following aspects.
Imported models. After the gentrification in 2003. There will be some callbacks. More pursuit of new, differentiated, personalized and complementary, to avoid homogenization with domestic cars. Main reasons: First, high-end cars have market capacity, and it is impossible to enter all high-end cars. In the second half of last year, the large number of imported Mercedes-Benz and BMW caused the backlog to be an example; second, the relationship between supply and demand for permits eased. Provides greater import space for mid-range vehicles; third, domestic high-end vehicles such as Cadillac, Audi A8, and some high-end import demand; Fourth, after all dealers order high-end vehicles, if manufacturers do not have reasonable total Control, may cause vicious competition and bring about the operational risks; Fifth, there are some new, differentiated, complementary and affordable mid-to-high-end models may be accepted by the market; Sixth, domestic lack of high SUV and high-end MPV and Differentiated SUVs and MPVs still have a large market. Therefore, imported models will be more diversified this year and will not be too concentrated on the high end.
