The mechanical industry salesman must see: five common corporate website construction needs

Five common types of corporate website construction

First: Product (service) query and display website construction

The core purpose of products (services) inquiring and displaying websites is to promote products (services), and is the company’s product “display box”. The use of network multimedia technology, database storage query technology, three-dimensional display technology, with effective pictures and text descriptions, will fully demonstrate the company's products (services) to new and old customers, so that customers can fully understand the company's products. Compared with the printed materials of the products, the website can create a more intuitive atmosphere and the contagion of the products, prompting the merchants and consumers to purchase desires for the products, thereby promoting the sales of the company.

Second: branding website design

The branding website places great emphasis on creative design, but it is different from general print advertising design. The website utilizes multimedia interactive technology, dynamic web technology, and advertising design to make corporate brands play on the Internet. This type of website focuses on displaying corporate CI, spreading brand culture, and increasing brand awareness. For a company with a large number of product brands, independent websites for individual brands can be established separately so that marketing strategies and website promotion can be unified.

The third: the establishment of corporate foreign-related business service website

The foreign-related business services of enterprises can provide remote, timely, and accurate services to various foreign-related enterprises through the Internet, which is the core goal of this type of website. This website can realize channel distribution, end-user sales, partner management, online procurement, real-time online services, logistics management, after-sales service management, etc. It will further optimize the company’s existing service system, realize the company’s branch and distribution The effective management of businesses, after-sales service providers and consumers accelerates the operational efficiency of information flow, capital flow and logistics of enterprises, reduces the operating costs of enterprises, creates additional income for enterprises, and reduces the operating costs of enterprises.

Fourth: The construction of an online shopping-oriented website based on item sales

What is the online shopping website that mainly sells goods? It is popular to say that online shopping is used to buy goods. The target of purchase may be a company (B2B) or a consumer (B2C). In order to ensure the success of procurement, this type of website needs basic system functions such as product management, order management, order management, product recommendation, payment management, charge management, delivery and delivery management, and membership management. Complex item sales and online shopping websites also need to establish integration management systems, VIP management systems, customer service exchange management systems, commodity sales analysis systems, and data import and export systems that deal with internal invoicing (MIS, ERP). This type of website can open up new marketing channels and expand the market. At the same time, it can also reach the most direct consumers and obtain first-hand product market feedback, which is conducive to market decisions.

Fifth: Corporate Portal Comprehensive Information Website Construction

The enterprise portal integrated information website construction is the integration of all types of corporate websites, and it is a window to the new and old customers, industry professionals and the whole society. It is currently one of the most common forms. This type of Web site will access the company's daily foreign-related work, including marketing, technical support, after-sales service, material procurement, social public relations processing. This type of website covers many types of work, large amounts of information, and a wide range of visits. Information updates need to be completed by multiple departments. The integrated portal information website of an enterprise is conducive to a comprehensive understanding of the society by the enterprise, but it is not conducive to highlighting specific work needs and is not conducive to displaying the key points.