What assessments do machinery and equipment companies need to conduct website promotion?

At 2:00 pm on September 6th, 2010, Mr. Liu Pengfei, a staff member of Zhengzhou Xinhai Machinery Manufacturing Co., Ltd., was invited to visit a section of the “interview online” section of the hardware circle of the website. How did the machinery and equipment enterprises optimize and promote network marketing? "With the theme, we had a lively discussion with the majority of netizens. In the interview, Mr. Liu Pengfei dedicated his due diligence and carefully answered questions from netizens, which caused many professional issues to be discussed here in depth. In the end, this interview ended successfully with the guests and netizens.

We know that more and more small and medium-sized enterprises are now attaching great importance to network promotion, including corporate website promotion and product promotion. These companies are very interested in network promotion techniques. Therefore, in the interview, the host presented questions to the guest Mr. Liu Pengfei about “what aspects will be evaluated when the machinery and equipment enterprises conduct website promotion?”

Mr. Liu Pengfei replied: The promotion of corporate websites is mainly through the use of certain technologies and methods to promote the company's website to reach a certain degree of popularity, and then produce economic benefits.

Therefore, it can be simply said that website promotion has two goals: 1. To increase the visibility of the company; 2. To obtain economic benefits. The evaluation index for the goal of “gaining economic benefits” is sales, which can be seen from the conversation with customers whether it is the benefits of website promotion. Mainly to talk about the assessment of the "enhance corporate reputation" goal.

The website promotion methods used by Xin Peng Machinery Co., Ltd. where Mr. Liu Pengfei is located are: 1. Search engine promotion (Baidu, Google, Soso, etc.) 2. Resources cooperation promotion (exchange of friendship links with other websites) 3. Information release promotion (in the well-known Industry website and platform for publishing corporate information). These three methods are general website promotion methods.

Mr. Liu Pengfei concluded that the criterion for “familiarity improvement” is the website traffic (the amount of IP visited by the website). After the website promotion, the website traffic has increased, indicating that the website promotion has an effect, but this is not absolute. Visitor's IP distribution. If different IP accesses from different regions indicate that the promotion of the website has had an effect. The long-term tracking of the effect of “familiarity enhancement” mainly focuses on the number of visits to the same IP.