World tire giants increase investment to seize the domestic market
At present, China has become the world's largest auto market, which not only drastically scales up the global auto manufacturers, but also stirs up investment heat waves in the post- market . Not long ago, South Korea's Hantai Tire, which is ranked seventh in the world and one of the fastest growing tire manufacturers, said that it is planning to further expand its production capacity in China. It is not only Hantai that values ​​the Chinese market. Foreign tire giants such as Michelin, Pirelli, Goodyear, and Bridgestone have also increased their investment in China. They have announced plans to build and expand tires, speed up network layout, and introduce new environmentally friendly products. . According to relevant statistics of China Investment Advisors' Industrial Research Center, the top 10 multinational tire companies in the world have settled in China. Chang Yingzhi, a researcher of China Investment Advisor Chemical Industry Co., Ltd., analyzed in an interview: “The reason why the world’s tire giants value the Chinese market is mainly the firestorm in China’s auto market. Since 2009, China’s auto production and sales volume has greatly increased. The production and sales volume is still growing, and in the future, with the continuous development of China's economy and the development of the rural market, the production and sales volume of China’s autos will continue to rise, which makes the tires have a very broad market prospect in China and thus attracts world tires. The giants' eyes have increased their investment in China." Zhang Zhiyong, secretary general of the National Automobile Service Committee Automobile Advisory Committee, expressed the same point in an interview. He believes that China’s vehicle market has now become the world’s largest market, and this is the first in the next 10 years or 20 years. The year will not be shaken, and the huge market for this vehicle, as well as the huge market growth space, will provide a huge value-added potential for the demand for upstream components, including tires. "For tire companies, foreign tire giants put more placement into the Chinese market is a very wise choice." It is certainly a good thing to be able to attract foreign investment, but we must not forget the hidden crisis. According to statistics from the China Investment Advisors Industry Research Center, almost half of the former state-owned key tire companies have been acquired by foreign companies. Even more frightening is that more than 80% of the domestic radial tire market share has been occupied by foreign tire companies. In response, Chang Yuzhi said with concern: "The large number of tire giants entering the Chinese market will use their existing advantages to seize the share of the domestic tire market, and the survival space of local tire manufacturing enterprises will be further squeezed, China's tire market It is very likely that there will be a risk of being monopolized by foreign tire companies." Zhang Zhiyong disagreed, and he believes that the domestic tire industry has a certain market segment and has certain competitive strength. From another point of view, the world's tire giants have entered the Chinese market in large numbers and will greatly assist the development of China's tire companies. At the same time, he also suggested that in the face of more fierce competition, domestic tire companies also need to improve their technology and management, take steps forward, and formulate effective countermeasures. Chang Yuzhi suggested that, first of all, China should carry out structural adjustments, for example, increase industrial restructuring and increase industry concentration; accelerate product structure adjustment and enrich the types of domestic tires. Second, we must pay attention to the promotion of products, pay attention to the construction of the service system, and improve the brand image of domestic tire products. Secondly, it is necessary to increase scientific research investment, improve independent innovation capability, and upgrade the technological level of tire production to increase the added value of the product. Finally, the relevant state departments must strengthen the guidance of the development of the tire industry and establish a fair and reasonable market competition order. Plastic Seal,High Security Seal,Security Seal GCSEAL Co., Ltd. , http://www.cn-seal.com