Analysis of Global Label Market Development Trend
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The increase in production scale promotes the growth of the entire label industry, which also began to grow on the basis of a lower market in 2010. Stickers are still the largest type of label for market share, and will continue to grab the share of wet glue labels in the main packaging area. Other label areas, such as stretch sleeves, heat shrink labels, and in-mold labels, have grown faster than average demand, but these relatively new labeling technologies have a relatively low growth point.
In 2010, self-adhesive labels accounted for 52% of the global label market (calculated as label production), and this figure is expected to continue to increase in the coming years. The demand for wet glue labels has grown below the average growth rate of the market, but the total output of wet glue labels is still second only to self-adhesive labels, accounting for more than 30% of the total output of the global label market. The smaller share of stretch sleeves, heat-shrink labels, and in-mold labels will maintain rapid growth over the expected time.
Thanks to a strong manufacturing base, the Asia Pacific region is still the fastest growing and largest label market. The growth rate in Central America, South America, Eastern Europe, Africa, and the Middle East will be higher than the global average. Overall, the fastest growing countries are in Asia, specifically India, China, and Indonesia. China alone will account for 31% of the increase in global label markets between 2010 and 2015.
In comparison, in the more mature markets of North America and Western Europe, its growth will be lower than the global average growth rate. In 2010, US sales of labels accounted for 18% of global sales. It is the world's largest national label market. Other large and relatively mature markets include Japan and Germany. Japan is also one of the largest national markets in the global label market, but its growth rate before 2015 is also the lowest. At the same time, the research report also mentioned that the markets of developed countries will also usher in good development opportunities, especially digital printing labels, to meet the development needs of short-lived and personalized label markets.