At the end of the year, the domestic auto market launched the "sprint model"
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Today, you just go to the market casually, or care about advertising on all kinds of media, the goal is the same bustling scene: the new factory car constantly, sellers promotions again and again. So, let us go to the market to enjoy the scenery of the auto market at the end of the year.
Finale models dizzying <br> <br> the saying goes, good in the first. In the second half of this year, the domestic auto market continues to heat up, and major auto companies are overjoyed. At the end of the year, the sales season is approaching. Manufacturers have started to launch new vehicles for the finale. Compact markets such as New Long Yat, New Sylphy, Lang Dong, and Fischer, etc., are behind the market, making many people who want to change cars at the end of the year to take up the spirit. In the medium-sized car sector, the same flourishing market, from independent brands to imported brands, from old brands to new entrants, has introduced new ones, making people feel a bit dizzying.
At the just-concluded Guangzhou Auto Show, many new models were launched collectively, which made consumers excited. Shanghai Volkswagen Longjing, Skoda Unye, Beijing Hyundai, Guangzhou Auto Toyota Hyun, Dongfeng Peugeot 301 and many other popular models have all reached the dealerships in Shanghai. At present, these new cars are more than 1 month old. Manufacturers and dealers are trying to get consumers to drive a new car for the new year.
At the end of the Guangzhou Auto Show on December 5, which was less than a week away, the new K5 Dongfeng Yueda KIA was unveiled for the first time to hold a listing event in Nanjing. The new K5 is equipped with a new turbocharged engine and has undergone some upgrades in the appearance details. On the evening of the same day, the brand new Ford Mustang sports car was launched simultaneously in six cities in Shanghai, New York, Barcelona, ​​Los Angeles and Sydney. This nearly 50-year-old Ford legend sports car with a cumulative global sales of 9 million units can be listed in Shanghai simultaneously, which fully demonstrates Ford’s expectation and attention to the high-end auto market in China.
From December 10 to November 11, FAW-Volkswagen New Golf 7 held a public listing and test drive in Guangzhou. On December 13, the extended version of the Volvo S60L was officially launched in Beijing. This is the first domestic Volvo model launched by Geely since it acquired Volvo. The listing of the first domestic Volvo models marks an important step in the localization of Volvo; it is also of great significance to improve the competitiveness of Volvo in the luxury car market in China.
The new models that were listed before the end of the year were also Beiqi BJ40 SUVs. This car will fully explore the new hardcore off-road vehicle market. Changan Suzuki's first SUV Fengfeng and Haima's first midsize sedan M8 have also been clearly listed before the end of the year. The Jeep free-light SUV, which has attracted much attention at the Guangzhou Auto Show and is equipped with a 9AT transmission, is also likely to be listed in China before the end of the year. BYD's double-model "Qin" also made a long-awaited visit on December 17th.
Quzhi calculates that there are nearly 20 new cars listed in December. It is roughly estimated that there will be nearly 200 models of new models and modified models that have been listed in the domestic auto market this year.
Impulse effects gradually began in December and the auto market entered the end of year consumption season. For dealers, it is still the last month of the annual sales statistics. Naturally, it is necessary to promote sales more aggressively because the year-end rebates can not be obtained and how much they can get. This last month can be very important.
When I visited a number of 4S stores in Shanghai, I discovered that the "market impulse effect" triggered by dealers' promotional campaigns gradually emerged. During the visit, almost every 4S shop has a lot of consumers carefully comparing and carefully purchasing. According to the sales personnel of Yongda Jaguar Land Rover Longdong store, the popularity of the exhibition hall has significantly increased since December. “Every year is basically this situation, there are reasons for new cars, there are reasons for preferential promotions, generally speaking, the characteristics of the busy season are still relatively clear, the market is more active,†said the person in charge of the dealership market.
As the most direct means of promotion, the effect of price discount is the most direct. Therefore, the current overall discount of the auto market has increased a lot from the previous month. In addition, in addition to the current market discount increase, the number of price reduction models is also expanding. Shanghai Shangfang Buick introduced discounted “plus bags†for new Regal, New LaCrosse, and Angkola models. Based on traditional discounts, it can also participate in lucky draws, with rich prizes and high winning rates.
It should be noted that some dealers also said that after December, they will enter the next year's assessment, so the pressure will be reduced a lot. In order to make up for the loss of profits from the previous big sales promotion, some dealers will choose to reduce the discount. "At the end of December, since most major distributors have already achieved this year's sales target, there will be some differentiation in prices. Some of the slow-moving models may continue to maintain concessions. However, the prices of some of the main sales models may be recovered. Therefore, if there are The car purchase plan should be a good time in mid-December.†Most dealers expressed this.
Jinyikuangwu galloping horse <br> <br> domestic auto market this year, described as "Jinyikuangwu." With the sales data of the domestic auto market released in November, there is no doubt that the annual automobile production and sales volume has exceeded 20 million vehicles. According to the latest statistics released by the China Association of Automobile Manufacturers, the sales of cars, including passenger cars and commercial vehicles, reached 1.86 million units from January to November this year, an increase of 14% year-on-year, exceeding the annual sales of 19.31 million units in 2012. Level.
“The end of the year has always been the peak season for sales. In December this year, it is still worth looking forward to. The annual domestic automobile production and sales scale will exceed 20 million vehicles for the first time,†said industry experts.
The good performance of the domestic auto market in December this year will also draw a successful conclusion for the entire 2013 year.
It can be expected that the domestic auto market in the Year of the Horse will also present a “spurt of galloping horsesâ€. In view of the significant increase in sales in the domestic auto market this year, crowded car companies and industry experts are optimistic about 2014. A number of car executives and industry experts said in an interview during the Guangzhou Auto Show that, overall, the overall growth of the auto market this year is returning to a rational stage, and there is still potential for a net increase in the passenger car market, which means that the car market will be next year. It is still expected to achieve more than 10% growth.