Brand building should be really hard work
Two Stage Screw Air Compressor Rotary Screw Compressor,Two Stage Screw Air Compressor,Rotary Two Stage Screw Compressor,Portable Rotary Screw Air Compressor Ningbo Xinda Screw Compressor Co., Ltd. , https://www.augustcompressor.com
What is the "shortcoming" of Chinese autos going to the world? Some people say that it is performance, some people say it is quality, others say it is reliability. What is the "long board" of Chinese cars going to the world? Some people say that it is cost-effective, and some people say it is applicability. After investigating the competitiveness of Chinese auto brands, a professional agency concluded that it was a brand. “Brands are the core competitiveness of multinational companies that have succeeded in China. Brands are a deadly short-board for Chinese auto companies to share international feasts.â€
The multinational companies entering China have four major characteristics: brand awareness, brand awareness, brand association and brand loyalty. We can think of these four characteristics as four stages of development. With brand awareness, there is brand recognition. With brand awareness, brand associations are created: good quality, good performance, good service, and high prices. With brand associations and personally verified, it is possible to become a repeat customer of the brand, resulting in brand loyalty.
Using these four stages of development to measure the Chinese trucks that have begun to enter the international market, we can see that Chinese trucks are still in the first stage of expanding brand awareness. This is a stage in which buyers and sellers lack mutual understanding, trust, mutual suspicion, mutual caution, and may separate their ways at any time. Whether the seller is in the product or in the service, even if there is a slight problem, it may lead to failure or even make a mark. In this regard, China has a lot of lessons in exporting products, and clothing, home appliances, and automobiles have experienced painful experiences. Chinese truck exporters must be very careful.
How to increase the popularity of China's export car brands is not high this short board? The survey found that many auto companies are already exploring and trying. Some even do not hesitate to spend heavily, please consult the company for brand planning, advertising companies to brand ideas. It is erroneously believed that a brand is a well-known brand, and as long as it does not hesitate to invest heavily in advertising, it can create a heavyweight brand. In fact, if you do not have the core factors of quality, technical content, service level and other brands, the vitality of branding created by advertising will be extremely short-lived.
Brand is a symbol of quality, a symbol of technical content, a symbol of management, a symbol of reliability, a symbol of service capability, and a symbol of corporate strength. A good brand can withstand setbacks and fail to do so. In case of storm it is possible to capsize.
Creating a brand is a systems project that requires long-term efforts. Behind the brand, there are many elements such as excellent quality, innovative technology, thoughtful and considerate service, prompt and rapid response, and meticulous management, and even the hard work and hard work of several generations. In this sense, Chinese trucks have a firm foothold in the international market and have a long way to go before they can call their own brands. Brand building should be done with real skills.