Dongfeng Jiayun, Auman 1 Series, Heavy Truck Ace aim at urban and rural economy light truck market


With the acceleration of the pace of the construction of new rural areas and urbanization in China, coupled with the implementation of the fuel tax policy, new changes have taken place in the low-speed truck market in the third-tier cities and fourth-tier cities and in urban and rural areas. The increase will increase the choice of economy trucks. The use of vehicles in rural areas is no longer limited to the transport of scattered agricultural and sideline products in the field, and agricultural production tends to be large-scale and industrialized. At the same time, with the improvement of the people’s living standards, the level of user’s enjoyment is more fashionable, and the safety and comfort requirements for vehicles have been further improved. These have imposed higher requirements on truck manufacturers. The vast urban and rural markets not only require traditional agricultural use. Trucks and low-speed trucks also need economical trucks to guide the upgrading of products for urban and rural vehicles. In response to the market opportunities brought about by the new rural construction, truck manufacturers have invariably adopted rural vehicle markets as new topics.

Dongfeng Jiayun

Dongfeng Commercial Vehicle Co., Ltd. has developed Dongfeng Jiayun based on the mature Dongfeng Tianjin Platform to expand its market and expand product lines. It is an economical truck that meets the basic needs of entry-level customers in response to the low-end short-haul, bulk cargo transportation market. Dongfeng Jiayun is another brand new product series after Dongfeng Tianlong and Dongfeng Tianjin. Its power covers 110-140hp, including two series of trucks and dump trucks with a total length of 5.5 to 7 meters. Models include DFL1040B, DFL1040B1, DFL3060B, DFL1080B4, etc., which are mainly applicable to medium and short-distance agricultural and sideline products and bulk cargo transportation between villages and towns.

After a period of one year of market research and product research and development, Dongfeng Jiayun has surpassed traditional economic trucks in terms of driving, fuel consumption, and bearing. The newly developed D905 luxury cab with a width of 2200mm provides customers with an unprecedented driving experience. The entire cab adopts advanced cathodic electrophoretic coating technology for durability. The brand new semi-wrapped instrument panel for cars is exquisite, exquisite, and luxurious. The overall shape is beautiful and generous. The vehicle is equipped with a national III power + Dongfeng gearbox + professional axle, matching more reasonable. Yuchai's engine is equipped with durable skin, strong oil adaptability, low fuel consumption, large torque, and strong climbing ability, creating a vast profit space for users.

Auman 1 Series

In 2010, Futian Auman's product line added a new series, which is a sign that Auman's heavy trucks extend downwards. The Auman 1 Series uses the Omar wide body cab, borrowing a lot of large-size light truck configurations, is a product between the middle and light trucks, and Auman’s economic version of the truck.

Futian Auman said that the demand in the rural market has been stimulated. Small towns and rural areas will be the most extensive markets in the future. Therefore, it is necessary to introduce products suitable for the rural market and sink the marketing network. In the future, truck companies must continue to increase their investment in product research and development and rely on products to attract users. In order to compete for the market, many companies have submerged their marketing service networks into rural markets and established 4S stores or specialty stores in townships and towns. Due to the future development potential of the rural market, manufacturers will continue to plunge in this market to further improve the marketing network, whether or not there is a policy promotion.

Heavy Truck Ace

In 2010, Chengdu Trump achieved a magnificent turn from the “shanzhai” car to the regular army, joined China National Heavy Duty Truck and decided to take root in the vast market in the southwest region, and most of its models are undoubtedly targeted at rural and urban vehicles. . To say that Chengdu’s trump card “shanzhai” does not mean demeaning. China's truck industry is a circle where Shanzhai culture prevails. Not to go to the cottage, or to be someone else's cottage, we can not escape this cycle. Different from the large enterprises supported by the state, the small enterprises that emerged from the future can only survive on their own; some of them do not even have a “skilled card”, and it is difficult to obtain a certificate for trucks, and they can only start from agricultural vehicles and low-speed trucks. There were many agricultural vehicle companies in the same generation as Chengdu Trump, but the trump card was the best and was eventually recruited by China National Heavy Duty Truck. This is a model of "from the countryside to the city".

Trump's product positioning is born for the rural market: it is used in urban and rural infrastructure construction, construction sites, rural multi-functional transportation and some of the medium and short-distance transport vehicles needed for mining. In terms of the cab, the long-headed truck imitation Dongfeng, flat-headed cars imitation Beibei light and Foton aoling. The engine is mainly Yuchai, and the chassis is mainly configured with Dongfeng. The mystery of Trump's success lies in standing on the shoulders of the giants and adopting a configuration similar to that of Big Brothers. The price is even lower. After all, we are still in the initial stage of socialism, and cost-effectiveness is an important consideration for users to purchase cars. In the rural market, Ace Trucks will also maintain its vitality.

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