Exploring how small and medium-sized lighting companies can survive


With the intensification of market competition, it has become more and more difficult for small and medium-sized lighting enterprises to survive in the competition. Therefore, the brand roads of small and medium-sized lighting enterprises must be meticulous, and they should be small and big, avoiding the huge hardships and opportunities. Only four or two can be dialed.
Compared with large-scale enterprises with strong strengths such as Lenovo and Wahaha, creating their own brands is not enough for small and medium-sized lighting entrepreneurs. In recent years, with the popularization of brand knowledge, SME owners have gradually realized the necessity of creating a transformation from Chinese manufacturing to China, and also realized the important role of brands in product sales and profits, but whenever faced with stretched When there is money and a flood of homogenized product markets, there will always be a feeling that there is no way to start, and people can’t wait.
Small and medium-sized lighting enterprise road: It is a big business to build a brand with small blogs. We must first do a good job of product, and do branding is not advertising? Where can I advertise? Such remarks appear in the circle of small and medium-sized enterprises. The biased views on brand building will inevitably affect the growth speed and growth cycle of a company. There is no good brand concept and feasible ideas. SMEs rely on hard and hard Large enterprises and big brands will be contending with the difficulties of being a car. Is it really impossible for SMEs who lack funds and have less money to stand out? What is the way out for the SME brand, summing up the eight words to be small and big, and to survive:
First, start small, deep digging, do small and beautiful Ma Yun once said in a small and beautiful speech: I went to Japan a few years ago, (see) a small shop, a card hanging at the door When I said that the store was established 147 years ago, I was very curious. I ran in and saw it. It was a small shop selling pastries. The old lady said that we have opened this store for 147 years, that is, two couples, one child, and the Japanese king also bought our cakes, and the mouth of the mouth is filled with a particularly happy smile. I believe that if companies want to do better than to be bigger and happier, it is more interesting to be a small business. Everyone should have heard of this remark. From a small point of view to a deeper exploration, it is a small and beautiful core appeal. This remark should not only make e-commerce sway and gain, but traditional SMEs should learn from them. Nutrients, let the market of homogenization flooding out of life, what I have to imitate in the market, add equipment, and many small and medium-sized enterprises sit in the cottage and send themselves into the grave. Some small enterprises have dozens or even hundreds of product categories, which are many times the product categories of many large enterprises. However, the marketing strategy, personnel structure, and channel promotion investment that can be matched with their huge product lines are all in a hurry. The strength of small businesses is small, and we should concentrate our limited power on building star products, and we must be surprisingly successful in order to truly survive. If you do not shrink the product line and focus on creating explosives in the case of weak potential, the outcome will be abandoned by the market ruthlessly. SMEs should focus on small, create special and special small products, and dig deep into the shape. With the irreplaceable top-level explosions, you can make a big difference.
Second, make good use of integration, to achieve small investment and big gains. If the branding metaphor is to be introduced to a girl, planning is to position the girl, the design is to beautify the dress, and the promotion is to introduce the understanding and deep communication, if There is no communication and promotion, only planning and design, and the beautiful girl may have to wait for the word, so brand communication is very important for enterprises to shape the brand, but for SMEs, the first thing to promote the brand is the cost and publicity strategy. The problem, I know that advertising costs are wasted half, but I don't know which half. This Hamlet-style question has been plagued by many advertisers and media people. Open source and throttling are the foundation of the enterprise. This is especially true for small and medium-sized enterprises. One dollar can't wait to be split into two, in the context of advertising flooding. It is the kingly way to effectively adjust the marketing and promotion strategy, maintain the low-cost promotion costs, and ensure the quality marketing effect. In the promotion and promotion of small and medium-sized enterprises, we should focus on the strategies of precision advertising, precise public relations, and new media self-operation. On the one hand, we should try to avoid the big media golden section, find media suitable for our products, and limit the advertising expenses according to marketing. Reasonable distribution, the second-rate and third-rate regional media will be integrated and integrated, intercept some of the audience of the TV, enhance the advertising creativity, and cause word-of-mouth communication; on the other hand, establish a high-executive marketing and promotion team to make face-to-face precision between the terminal and the consumer. Promotional promotion, planning and implementation of promotional activities in crowded areas such as parks and communities, jointly undertaking various public welfare activities to increase exposure and social image; third, we should establish our own self-media platform to collect consumer fans and establish members. The library is fully prepared for mobile precision marketing. On the traditional Internet, the full play of the propaganda power of the online community, causing topics and improving influence, the traditional industry should be organically integrated with the Internet and mobile Internet, and extensively analyzed, researched and adopted. Various new ideas and new models "for example, now The O2O model of the work case is closely linked online and offline, and organically interacts to ensure that it will not fall behind in the new business environment. It is fundamental that when SME owners find that their propaganda and promotion funds are insufficient, they must adjust their strategies. Avoid hard hits, and rationally mix and promote channel resources, it is bound to get twice the result with half the effort.
Third, the rural encircling the city, driving the big market with small market and encircling the city is the great marketing strategy of Chairman Mao. For the weak Eighth Route Army at that time, it is suitable. For now, this strategy is also suitable for SMEs. The market strategy, most SMEs in China start from the family workshop, the boss can stand on the strategic height to see the market is very few, often the strategy is to take a step by step, there is no clear direction and promotion plan, this is bound to Let the small and medium-sized enterprises expand blindly without the basic skills, and eventually they will be defeated. To build a brand is not only to build a corporate brand and product brand, but more importantly, to create a market brand, to form a brand radiation zone from point to point, and finally to go to the country, SMEs should start to plan the market layout from the regional star model market. Do not blindly expand the tail in the regional market, the impulse must be punished, the SMEs should follow the rules of the market, start from a small age, establish a brand base, when the brand base of their own enterprises bloom everywhere in the country, I believe that the corporate brand has long been beautiful The name is far.
Speaking of the fundamentals, the way out for small and medium-sized enterprises must be detailed in their own lives. They must be small and big, and they must avoid the huge hardships and the opportunity to be able to make a big difference.

Floor Deck Roll Forming Machine

The floor deck panel roll forming machine can be used as the eternal formwork of the cast-in-place concrete. And it can save the time and labor for install and demolish the formwork.It is mainly composed of decoiler roll forming part ,stamping part ,hydraulic cutting part , computer control system , receiving table.

Our deck floor tile molding machine can be profile custom,and are high quality,can longevity work.we can do any type of equipment according to customer requirements.

Floor deck are widely used in power plants, power equipment companies, automobile showrooms, steel plant, cement warehouse, steel office, airport terminals, railway stations, stadiums, concert halls, theaters, supermarkets, logistics centers, Olympic venues sports Venues and other steel structures .

Adapt to the main steel structure of the rapid construction requirements, to provide a firm homework platform in a short period of time, and the use of multiple layers of laying steel plate, layered pouring concrete slab construction.


Name

Floor deck roll forming machine

Thickness

1-1.2mm

Cutting type

Hydraulic type

Control system

PLC control

Roller processing

Quenching,chroming

Width of the plate

1250mm

Computer screen

Touch screen

Rollers

26rows

Productivity

8-10 m/min

Diameter of the roller

According to type

Total power

11kw

Dimension of major structure(L*W*H)

11.3*1.5*1.6m 

The floor deck panel roll forming machine

deck floor tile molding machine

deck floor tile molding machine


Floor Deck Roll Forming Machine

Floor Deck Roll Forming Machine,Metal Floor Decking Roll Forming Machine,High Speed Floor Deck Roll Forming Machine,Floor Decking Sheet Roll Forming Machine

Cangzhou Feiyang Machiney Manufacturing Co., Ltd. , http://www.coldformingmachines.com