"Guangzhou's fourth largest vehicle project" - Guangqi Hino will soon start production
Since its foundation in December 2007, GAC Hino has received a lot of attention because it is positioned as the fourth largest vehicle production project in Guangzhou after Guangqi Honda, Dongfeng Nissan and GAC Toyota. Once it is put into production, it not only makes up for the Guangzhou and Guangdong cars. The vacancy in heavy truck products in the industry will also change the existing pattern of commercial vehicle production in Guangzhou and even Guangdong. The first annual output of 20,000 heavy trucks In May of this year, with the completion of the construction of the chemical plant, GAC Hino Motor Co., Ltd. moved to the Conghua Pearl Industrial Park from the Guangyuan plant site and began its final stage of rushing into heavy truck production. According to the original plan, Guangzhou Automobile's first heavy truck 700 series should go offline and be listed in August, but may be affected by the new car failed to get the permit, listing time has been delayed. On September 3, with the announcement of the 195th batch of vehicle manufacturers and products issued by the Ministry of Industry and Information Technology on 5 "Hino" commercial vehicles , GAC Hino finally passed the final clearance before listing and the listing entered a countdown period. The products of Guangqi Hino's 195th batch of new car catalogs include two heavy truck chassis and three heavy truck products. When interviewed by reporters , the relevant person in charge of Guangzhou Automobile and Hino confirmed that GAC Hino Chemical Factory will hold a completion ceremony on September 21, and its heavy truck product 700 series will be formally released and listed. According to the plan, the first phase of GAC Hino will form a scale of 20,000 heavy trucks and 30,000 light trucks. At present, Guangzhou Automobile Co., Ltd. has established sales and service networks in 31 provinces across the country, including more than 40 sales networks and more service networks. Dealing with joint ventures at low cost Unlike the joint venture company in the passenger vehicle market, the commercial vehicle market has always been dominated by independent brands. Previous joint ventures have been unsuccessful; the reason is mainly due to the fact that the high cost of commercial vehicles for foreign brands is too high, which is often higher than that of independent brands. The grade of commercial vehicles is more than twice as expensive, and it is difficult to be accepted by the market. After practice, major multinational commercial vehicle giants have recognized this problem and have adjusted their strategies. In this year's new wave of joint ventures and cooperation in commercial vehicles , Daimler-Benz and German MAN adopted different strategies from the previous simple joint venture. Among them, Mercedes-Benz introduced its technology into Foton’s autonomous heavy-card Auman, and MAN’s direct Take shares in Sinotruk and provide technology. In contrast, although the cooperation between Guangzhou Automobile and Hino has taken the old path of the joint venture, there are already solutions to the difficulties. Li Shao, executive deputy general manager of Guangzhou Automobile Co., Ltd., said in an interview with reporters before that the joint venture commercial vehicle company was unsuccessful mainly because the previous commercial vehicle joint ventures mostly copied the foreign product lines and “copy†the products, resulting in product costs. Too high; and GAC Hino has firmly grasped the idea of ​​reducing costs from the very beginning. Up to now, of the 1,096 heavy-duty truck parts purchased by GAC Hino from outside, 840 of them have already undergone design changes. According to foreign experience, this is equivalent to a new development of a model. As a result, the cost of the first heavy truck 700 series of GAC Hino was significantly reduced. Li Shao revealed that Hino’s imported heavy truck price is over 700,000 yuan, while the domestic Hino 700 series will not exceed 400,000 yuan, equivalent to a 40% price reduction.
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