Positioned as a means of transport, the hatchback fits at a high price and appears in rivers and lakes.
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The closing ceremony of the hatchback Fit was nothing short of sensational, driven by pre-launch hype, price speculation, and the endorsement of Olympic stars. However, what caught many off guard was Guangben's departure from its usual low-cost market entry strategy. The hatchback Fit was priced between 96,800 to 116,800 yuan, far exceeding initial expectations of around 70,000 to 80,000 yuan. Industry analysts were quick to question whether such a high price could effectively boost year-end sales, especially since the vehicle is positioned as a family-oriented transportation solution—targeting young, fashion-conscious individuals or "DINK" (Dual Income, No Kids) families.
In response to pricing concerns, the manufacturer emphasized that the Fit offers exceptional value for money, with a strong price-to-performance ratio aligned with consumer needs. Yet, some industry insiders speculated that the hatchback might need to lower its prices within a month, citing the 3,000-yuan price gap between the hatchback and the sedan version. This difference, they argued, limits the Fit’s ability to disrupt the economical sedan market and may hinder its potential to expand the Fit Series’ market space.
With production capacity now reaching 1,000 units per day, Guangben has reversed its previous supply shortage issue. However, August sales for Guangzhou Honda dropped sharply to 16,000 units—a decline of over 20% from July, placing it in fourth place. While experts predict a slight rebound in September, it remains modest. According to a spokesperson from Guangben, initial production of the hatchback Fit will not be very large, but after its national launch on the 22nd, each dealer will have at least one unit available. The annual production and sales target for the hatchback Fit is set at 24,000 units, with flexibility to adjust based on market demand.
At the product launch event, Guangben's technical team revealed detailed comparisons between the Fit and Volkswagen's POLO, confirming the latter as its primary competitor. POLO has long dominated the high-end hatchback segment, with few rivals challenging its position. The introduction of the hatchback Fit is expected to directly threaten POLO’s leadership. Both models share similar positioning and design concepts, and this time, Guangben even showcased an upgraded version of the Fit that had recently undergone technological improvements.
Technically, the Fit’s 1.3L and 1.5L engines are comparable to POLO’s 1.4L and 1.6L options. In terms of configuration, the Fit comes with a CVT continuously variable transmission, offering convenience and fuel efficiency. Its base model, priced at 96,800 yuan, is also very close to the lower-end POLO variants. However, the hatchback market is highly competitive, with other strong contenders like Vizi, Sail SRV, Palio, Gol, and Golf. While POLO has a solid reputation both domestically and internationally, Palio stands out with its diverse range of configurations, giving consumers more choice.
Although the Fit offers a limited range of four models priced around 100,000 yuan, its competitiveness appears slightly weaker compared to other hatchbacks. Meanwhile, Sail benefits from Shanghai GM’s strong marketing strategies, securing top sales among economy cars. Gol, on the other hand, is known for its reliable performance and quality. As the hatchback Fit enters the market, it faces a tough battle against these well-established competitors.