The role of auto parts marketing logistics in the future automobile industry chain is getting heavier

The automobile and motorcycle company auto parts marketing logistics business is playing an increasingly important role as a part of the thinking of Xianglong Borui automotive service industry chain. As Shanghai Volkswagen Beijing Auto Parts Center, Automaker serves 46 Shanghai Volkswagen service stations in Beijing; as a Volkswagen auto parts import center, Automaker supplies German original Volkswagen auto parts for the whole country; from March 1, 2011, Germany Lamborghini spare parts logistics marketing project officially settled in VMO, and since then, the purchase orders of 12 Lamborghini authorized dealers from Beijing, Shanghai, Tianjin, Chengdu, Chongqing, Hangzhou, Kunming, Xiamen, Shenzhen, Qingdao and Guangzhou have given orders for auto parts. Trade company accepted.

The automobile service market structure was gradually changing at that time. Along with the rise of special brand maintenance stations, auto service entities shifted from auto repair factories to maintenance stations. In the 21st century, the franchised four-in-one auto brand stores gradually became market players and accessories. Marketing needs to adapt to it, changes will inevitably occur. Following the goal of “becoming a main part factory logistics center”, “Dongdan Technical Service” has been negotiating with FAW-Volkswagen since 1997, and on January 1, 1998, it had obtained the FAW-Volkswagen contract issued by the host plant. Spare parts are authorized to operate. Because of the relatively thorough understanding of the automotive service market and the clear analysis of business ideas, it is possible to find opportunities, seize opportunities, take the initiative and strive for opportunities, and create conditions to obtain strong support from all sides, but also be decisive. Cutting out fragmented projects, making the main project bigger and stronger, and developing it to today's scale. The auto repair company will bring Beijing Auto Trading Company (auto parts company) under its control, and “Dongdan technical service” will be reorganized and integrated with auto parts company.

A complete auto parts supply chain has been formed between Shanghai Volkswagen, the Beijing Parts Center and customers, and a business model combining business flow and logistics has been realized. Since the establishment of Shanghai Volkswagen's Beijing branch, the economic benefits have been increasing year by year. The sales revenue reached 82.7129 million yuan in the year, and the annual sales revenue reached 358 million yuan in 2010. This has provided the conditions for the sustainable development of the company, accumulated experience, and made The company has further strengthened its confidence and determination in building a first-class auto parts logistics company. In 2006, the company was in talks with the German company Volkswagen Beijing. In the second half of the year, it established the Volkswagen Auto Parts Import Center at Vata Motors, and imported German original Volkswagen auto parts from Germany (Singapore Library), which implemented warehouse management and orders from Automaker. According to the user's requirements, the nationwide customer handles the shipping check and performs financial settlement. At present, the company is responsible for nearly 60,000 kinds of auto parts. It is estimated that the sales revenue of accessories will reach RMB 1 billion in 2011, a total of 2 billion yuan will be entered in one year; the number of libraries released each year will be several hundred thousand, and the annual traffic volume will reach millions. Daily entry and exit amounted to 6 million RMB - This is a huge system project, high-speed information, logistics, capital operation, and the delivery time and the authorized party have a contract, must meet the required requirements, but also need to face fierce in-line Competition - The Shanghai Volkswagen project has five central banks throughout the country, while importing mass-market projects is a worldwide competition. 60,000 square meters spare parts warehouse is located in Majuqiao, regardless of geographical location, layout, structure, are suitable for large-scale spare parts library; storage auto parts variety increased from 14,900 to 38,100, the storage space increased to 57,000; The department is equipped with high-level forklift trucks, low-level forklift trucks, and barcode guns, and wireless scanning is used for outbound and inbound storage, which improves efficiency.

On the basis of adhering to the IS9000 quality management system, the company has rationalized the workflow and improved its job responsibilities, further improving the quality and efficiency of the work. All previous external audits have never been unqualified, and the questions raised by the other party are all very sharp. They are also asked about the point. However, the answer and production of VMO completely answered the other party's questions and points of investigation. The management system of auto parts logistics has been practically, efficiently, and logically completed. VMO extracts its own characteristics of modern logistics marketing operation methods such as "deployment-planning management work method", "the ten thousand out of the library error-free six to do work" and "three quick and two reasonable and rapid distribution work method" and other characteristics. , Work hard on refinement and standardization to make all aspects of logistics marketing smoother and more effective. Currently, authorized dealers are customers of the Automaker, Shanghai Volkswagen, and German Volkswagen are authorized parties. Compared with the past, the risks are reduced and the benefits are improved.