China's manufacturing and Internet breakthrough technology base remains to be broken

At half past six on June 6, it is working hours, Haier mold factory in the Internet seemed a bit quiet.

Here do not see all the manufacturing enterprises busy production scene, in fact, the entire plant was separated into different functions of the small room. In some rooms, employees are interacting with the user in the face of a computer. Some of the machines are fully automated in some locations to produce some parts, and the other is proofing some bizarre products.

There are not many people in the factory, but the product showroom is full of variety: air conditioners with personalized avatars or photos, mini washing machines for 3D printing, and micro robots, each with the following name of Haier Maker .

Haier employee Ma Wenjun solicited opinions from users on a line. Pregnant women generally complained about the inconvenience of sitting watching TV. After launching this demand online, entrepreneurs from Silicon Valley proposed the idea of ​​ISeemini portable mobile video ball. Haier started a pioneer in accelerating the platform on the course of business.

Since its incorporation in July last year, Iseemini has undergone several iterations, the team is based in Silicon Valley, the lens solution is from Texas Instruments, and the manufacturer is from Wuhan Optics Valley. Currently the market share in the micro-vote first, and the successful introduction of round B, valuation reached 200 million.

This is a microcosm of Haier create customer base: Haier business acceleration platform has been born more than 1160 projects, the platform has more than 100 small and micro enterprises annual revenue of 100 million yuan, 24 small micro-venture capital, 12 small and micro enterprises Valuations billion.

Transformation of "Internet + Manufacturing" Haier, and many companies are facing the general problem is: fragmented individual needs of the Internet era, and the traditional industrial thinking had a collision.

With the diffusion of information technology to the manufacturing process, it is possible to personalize mass customization. It is of utmost importance how to maximize the consumer's needs and respond quickly. This calls for the traditional and huge enterprise organizations to become more fissionable Dynamic micro-organization.

The boundaries of manufacturing and services are gradually blurred, the exploration of Internet + manufacturing has taken shape, and many enterprises have made a series of new attempts in terms of production mode, organizational structure and business model. While bringing forth immeasurable possibilities, these changes are also facing challenges such as organizational restructuring, upstream and downstream coordination, and basic technical barriers.

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