LED enterprise 掀 micro-marketing new wave
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WeChat has opened a second door for social marketing, and micro-marketing has become a low-cost, cost-effective marketing tool. Many prophetic lighting companies have taken the lead in recognizing the huge potential of micro-marketing, and have taken the lead with new marketing concepts, setting off a wave of micro-marketing.
Recently, a Korean drama called "You from the Stars" has been in a fire in China, and many Chinese women have collectively suffered from professor dependence. Why is this show so hot? The key is to catch the eye. First of all, there are professors who are both eye-catching and acting. Secondly, this drama combines alien elements, suspense, love and other elements to make the domestic audience refreshed. It once again triggered a large-scale follow-up craze, making the drama the first Baidu in history. The index broke the 2 million Korean drama.
This shows that precision marketing is the guarantee of success. If a company can tell a good story, it can spend a small amount of money to achieve better marketing results. And really telling a story comes from a good script. In fact, in the lighting industry, there is no shortage of such a professor who is eye-catching and rich in shaping, that is, the hot micro-marketing.
According to network data, in 2013, Weibo registered more than 500 million users, and WeChat registered more than 400 million users. Two super mobile e-commerce platforms dominated China Mobile Internet 95 or above. In the current mobile Internet era, who owns end customers. Who is the winner.
If Weibo is a big society, then the WeChat that emerged in 2013 is a small circle. This can not help but remind the author of a previous news about a house in a town in Zhongshan using the QR code to rent, according to the village committee staff, just use the mobile phone to scan the QR code above the notice, you can understand the rental Detailed information on the internal structure of the house, effectively solving the embarrassing situation that the landlord is not present when someone comes to the house. The popularity of WeChat marketing is thus visible. In fact, paying careful attention, it is not difficult to find that the QR code is like the air, has been spinning in our daily life, there is always one around you. Shopping, diet, movies, recruitment, advertising, etc., the pace of WeChat marketing has never stopped, the frequency of high debut may make you temporarily suffocate visually, but the viral propaganda means finally root in your brain The slogan of hanging tastes and the secrets of hidden information can't be said, and even the ghosts will force you to raise the mobile phone in your hand and scan the two-dimensional code to satisfy your curiosity. This is the horror of WeChat marketing. There is always a domineering desire to hide and hide, and firmly put you in the WeChat circle, so that you can't stop.
You can use the mobile phone WeChat software to scan this QR code in our brochure and add our attention, we will be able to see our promotions on WeChat for the first time. During the 2013 Guangya Exhibition, various LED companies launched WeChat activities to attract customers to scan the company's QR code with their mobile phones and then join the company's WeChat group.
Now WeChat has opened a second door for social marketing. The new media potential mining based on WeChat platform will become the focus of brand research in the future. The lighting company that took the lead in overcoming this problem and paying for it is likely to become a new model of social marketing in 2014.
It can be seen that micro-marketing deserves to be a low-cost, cost-effective marketing tool. Many prophetic lighting companies have taken the lead in recognizing the huge potential of micro-marketing, and have taken the lead with new marketing concepts, setting off a wave of micro-marketing.