Although it has undergone structural adjustment, in fact, unlike the highly marketable passenger vehicle sector, commercial vehicles are still in the â€œgrass eraâ€, and this market is more rivers and lakes. Compared with the model development, the sales link is more helpful to the performance. Big. Many companies have not invested enough in the early stage and are unwilling to spend money on product development and market research. This is the status quo of most commercial vehicle companies.
With the rapid economic growth, as an important means of transportation for the transportation industry, trucks have also ushered in a rapid development period.
However, as the overall market is greatly affected by the national economic environment, after experiencing the golden period of development, as the economic growth slows down, the truck market has also entered a stagnant development, or even a negative growth trend.
According to the latest data of the China Automobile Association, in the first 11 months of this year, truck production and sales were 2.912 million and 2,901,400, down 8.57% and 9.66% respectively. Among them, the sales of heavy trucks was 687,600 units, down 0.93% year-on-year; the sales of medium-sized trucks were 226,600 units, down 13.70% year-on-year; the sales of light trucks were 1.5059 million units, down 14.49% year-on-year; the number of mini trucks was 479,300 units, down 2.53% year-on-year.
The data shows that the current truck market is still in a negative growth trend, and the winter has not passed.
â€œThe commercial vehicle market is highly correlated with the macro economy. The macroeconomic changes basically determine the development of the commercial vehicle market,â€ said Xu Changming, director of the Information Resource Department of the National Information Center. In his view, under the negative market growth, although the overall situation of commercial vehicle enterprises is severe and has a great impact on operations, resource integration is expected to become a development trend, which is a challenge, but also contains opportunities. On the one hand, enterprises are required to comply with the current social needs of energy conservation and emission reduction, and also to improve their own quality and get rid of the rough development model.
For example, in the light truck market that occupies half of the truck market, the top ten sales in the first 10 months are Beiqi Foton, Jianghuai, Jiangling, Dongfeng, Jinbei Automobile, Great Wall, Qingling, Changan, Nanjing Iveco and Lifan.
Although Futian's performance of 251,300 units was higher than the second place by nearly 100,000 units, it still fell 21.7% compared with the same period last year. In addition, sales of Jianghuai, Dongfeng, Jinbei, Great Wall, Qingling and Nanjing Iveco also decreased by 19.%, 10%, 23%, 6.4%, 3.6% and 47% respectively.
Most of the company's sales have declined year-on-year, but several of them are happy, and there are still companies that have achieved significant growth. For example, Jiangling, Changan and Lifan ranked third, eighth and ten respectively increased by 16.6%, 21% and 2% respectively.
The sales of Jiangling Light Truck is based on the rapid transformation of the company's strict implementation of the national 4 emission standards.
According to industry insiders, due to the previous implementation of emission standards upgrades for light trucks, there are still a large number of light trucks on the market for Guoyi and Guoji products. As the country strictly enforces the national 4 standard, some manufacturers have weak technical reserves, and it is impossible to independently complete the R&D, manufacturing and production of the national four products in the short-term. If the purchase of the four engines or core spare parts is selected, the price of the whole vehicle will be Substantially unanimous and lost competitiveness.
In contrast, Jiangling Light Truck already has a PUMA engine package, no need to buy out, the price of the whole vehicle has risen reasonably, and the capacity expansion has maintained a high growth rate. In addition, Jiangling is expected to achieve greater breakthroughs in the context of nationwide implementation of the National Standard 4 next year. In the field of heavy trucks, unlike the light truck market, which has a large share of local brands due to lower prices, the joint venture models with advanced technology also occupy a certain share. Even due to the strong demand of e-commerce and logistics industry, it has high requirements on time and transportation reliability. The imported heavy-duty truck type, which was almost extinct, has also begun to emerge.
"Especially, the rise of e-commerce has a significant effect on heavy-duty truck consumption. On the one hand, compared with light trucks and medium-duty trucks, sales of heavy trucks were basically flat compared with the same period of last year. In addition, the chain ratio even increased in November." Xu Changming said. At the same time, he also pointed out that the strict requirements of e-commerce for transportation time have also promoted the high-end of the heavy truck market in a certain sense.
A person in charge of a logistics company told reporters that the reliability of the local heavy truck type is relatively low. After using it for a period of time, there are often various faults that will affect the transportation efficiency. â€œAlthough the price is high, but the quality and after-sales service are fully guaranteed, and even there are pre-sales training, more and more logistics companies are now willing to purchase imported products.â€
"Our company's real-time regular card-running class is calculated in minutes. There can be no problems affecting timeliness. For example, from Shanghai to Lanzhou, customers require 32 hours. In fact, we only use 26 hours and reserve 6 hours. Respond to unexpected situations," said Zhou Zhili, chairman of Sanxiao Logistics.
It is reported that Sanxiao Logistics Company now has more than 1,000 vehicles of various models, and the transportation and distribution network covers group-type logistics enterprises in all provinces, cities and counties across the country, with an annual transportation output value of nearly 500 million yuan. After purchasing a batch of Volvo FH 440 trucks last year, this year they again purchased eight Volvo FH460 62T top-class trucks.
Zhou Zhili revealed that the latest purchase of Volvo trucks is expected to recover costs in two and a half years, and then used for domestic mid-line and short-term transportation. "Because Volvo's high-efficiency performance is chosen to run long-distance routes, our car can run 1.1 million kilometers in 2.5 years and more than 400,000 kilometers a year. Although the car is expensive, it has a long life and driver assessment. Feedback on system and fuel consumption, maintenance and other aspects are good."
In this regard, Xu Changming also pointed out that the company's development to a certain stage, while ensuring the safety of transportation on time, will pay more attention to the driver's safety, driving comfort, truck performance and so on.
But in fact, unlike the highly marketable passenger vehicle sector, commercial vehicles are still in the â€œgrass eraâ€, and this market is more rivers and lakes. Compared with the model development, the sales link is more helpful to the performance. Many companies have not invested enough in the early stage and are unwilling to spend money on product development and market research. This is the status quo of most commercial vehicle companies.
"In the new era, enterprises can only gain a place by upgrading their core competitiveness and making their products more competitive. Otherwise, if a big wave is used, it will not work if a wave passes, and if you want to stay, you have to practice your internal strength." Xu Changming bluntly said.
Although the current source of operating costs and other factors, foreign-funded vehicles in the truck market is not a large proportion, but compared to the development track of passenger cars, as the market matures, foreign investment is likely to invade. The high-end of the current industry is precisely a precursor.
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