Quality grade and production and marketing links restrict the industrial benefits of rubber and carbon black

In 2013, the rubber industry achieved good economic benefits. According to statistics from the China Rubber Industry Association, the industry's sales profit rate was 5.57%, an increase of 0.74 percentage points over the previous year; the profits of 364 key enterprises increased by 18%. However, some people are happy that there are people in the market, and the market is no better. There are also loss-making companies. The situation is worse, and there are also managers who are bucking the trend. So, what are the factors causing the rubber and its upstream and downstream businesses to behave differently?

Carbon black: different quality levels, different benefits

Although the rubber industry has achieved good results in 2013, this year, the carbon black industry has entered a difficult position. Especially in the first quarter, the profit amount is negative. In the second quarter, the profitability of enterprises has rebounded slightly, and the overall profitability of the industry has turned losses. It was profitable, but corporate profits fell sharply throughout the year. The growth of the carbon black industry, where the gap between the seams survived, slowed down and entered the era of micro growth. The data shows that in 2013, the profit margin of the carbon black industry's sales revenue was only 0.16%, and the profit was negative growth, and many companies suffered losses.

Sun Xiurong, deputy general manager of Shandong Yinbao Carbon Black Co., Ltd., said that although the market situation was not good last year, the company's carbon black business was basically flat with no losses. Asked why, Sun Xiurong said that the carbon black plant built in 2003 was actually supporting the tire factory at the time. One-fifth of the carbon black was used by its own companies each year, and the remaining part was sold domestically and some were exported. The DCS used in the company's production process is imported from the United States. It can automatically control and adjust parameters and has safety interlock control, which ensures the quality of the product. Over the years, the company's products are mainly used in all-steel and semi-steel radial tires. In recent years, the radial tire market has gradually expanded. Although the homogenization of carbon black competition is fierce, the stability and high quality of the company's product quality ensure the stability of customers. Therefore, it is still operating well, and it is not like a small business to fight price wars. At the same time, the steam generated in the production of carbon black can be used in the vulcanization of tire companies, achieving a circular economy and reducing costs.

Similarly, Hongte Chemical (Group) Co., Ltd. has also stood the test in the competition in the carbon black market. Xu Zhenxing, who is in charge of the sales of the company, said that the company's choice of non-asphaltite and free oyster, medium-flash and light-flash oyster oils were used as raw materials for carbon black production, various brands of carbon black ash and 45 micron sieve residues. With less material, excellent quality and high quality, it is suitable for rubber products such as tires with better performance and higher requirements for raw materials. One third of the products are exported.

Xu Zhenxing said: "Despite the excess production capacity of domestic carbon black, many small companies have taken advantage of price to seize the market, but we did not do so. We will send off the tail gas generated in the production process of carbon black to the tail gas boiler for combustion to generate electricity. , to ensure their own power, while there is a large amount of surplus power to the Internet for the supply, reducing the cost of carbon black production."

Industry insiders pointed out that there are not many industries like carbon black in China, and there are many redundant low-level devices in the industry. The homogeneity of products is serious, lack of brand effect, and poor sales, resulting in poor profitability and product utilization. Low. In this situation, once the market changes, it will be difficult for companies to resist and it will easily disappear in the wave of market consolidation. Therefore, regardless of the market situation, mastering technological advantages, producing high value-added products, and ensuring the stability and quality of customers, can we establish a foothold in the market and experience various waves.

Natural rubber: different production and marketing links, different benefits

In 2013, the trend of natural rubber has also made many industry professionals eye-opening. Crazy rubber prices fell from the highest point of 27,040 yuan/ton in February 2013 to 17,000 yuan/ton, and the price per ton dropped by more than 10,000 yuan. Traditional rubber traders (referring only to unilaterally spot) complained repeatedly. However, rubber producers are frankly saying that although profit margins have fallen, the profits are generally good and have little impact, because the rubber prices are low and their receiving prices are also low.

A Shanghai trading company source said that for the middle and lower reaches of natural rubber, when the price of rubber rises, the middle trader profits the most, and pressure from manufacturing companies such as downstream tires increases greatly. When the price of rubber falls, the most serious injury is also intermediate. Traditional traders.

It is understood that one or two months before the Spring Festival each year is the preparation period for domestic tire manufacturers, and demand will increase significantly. As a result, many traditional traders increased their import efforts at the end of 2013 and expect to make a profit by the end of the year. This approach will directly lead to a sharp increase in China's natural rubber imports in the fourth quarter of 2013.

However, what the traders did not expect was that the stocking situation at the end of 2013 was extremely bleak, and tire manufacturers’ willingness to purchase raw materials fell to the bottom. Qingdao Bonded Area stocks rose sharply.

“Last year last year, under the repression of arbitrage in financing, traditional traders relied on the channel and the profit-making model of profit-making. The loss of the pattern of profitability for traditional traders, and every loss, but had to continue importing for the purpose of lowering costs and maintaining capital operation. This has pushed up inventory, and has caused traditional traders to have been completely defeated by the arbitrage of financial arbitrage and is on the verge of survival," said Li Xiangou, chairman of Qingdao International Rubber Exchange Market Co., Ltd.

Li Shiqiang also holds the same view. He said that traditional rubber traders face the survival issue in the current trading environment, market rules survive the fittest, how to achieve their own existence value to maintain vitality in the cruel baptism is a fundamental, at the same time prompting the current trading risks with small traders, beware of its Extreme behavior before bankruptcy.

At the same time, Li Shiqiang reminded that at present, it is necessary to pay attention to the reflection of rubber farmers after the start of the new opening season in the country of origin. Yunnan Jiaonong has already issued strong complaints of dissatisfaction and it is necessary to jointly boycott rubber short selling. Although this is ineffective, it is necessary to consider the impact of current prices on the life of rubber farmers. In addition, we must pay attention to whether overseas rubber producers will reduce the operating rate in the coming months.

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