Where are the parts and components companies?
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Recently, the Beijing police successfully cracked a case involving the sale of fake car parts. The fake car parts involved were worth more than 500 million yuan. In our province, the industrial and commercial bureaus around the country have also often seized fake brand-name registered trademark auto parts and lubricants in the auto parts market.
In the sales chain of these counterfeit auto parts and supplies, many are purchased by individual merchants, repair shops and individuals. The unscrupulous trader will choose real and false accessories for sale according to different customers. The highest illegal sales of monthly profits Up to more than 2 million yuan. We ourselves go to Auto City and even if we buy simple accessories, we are in danger of being deceived.
However, the business opportunities in the automotive aftermarket are increasing with the growth of car ownership. Yu Yuanjun, vice president of the China Automobile Dealers Association, said recently that China’s auto aftermarket will increase to about 490 billion yuan by 2012, and auto parts will account for the bulk of the auto aftermarket market.
Relevant experts believe that the automotive aftermarket is different from the supporting market. In addition to the sales system capabilities, brand building for end users is another key factor. For example, a domestic brake customer's brand awareness of a certain terminal customer is about 30%, driving its sales to increase from 60 million yuan in 2007 to 200 million yuan in 2011. In contrast, a world-class brake pad company's sales in China's auto aftermarket have remained at 10 million yuan, because its end-user brand awareness is only 3%.
Compared with local auto parts companies, the international parts giant has apparently gained insight into this. A few days ago, the giants of global auto parts companies joined hands to signal that the competition in China's auto aftermarket is heating up. If there is no active domestic Spare parts company, the space for survival will become increasingly narrow.