In 1958, the Nanjing Automobile Manufacturing Plant launched China's first Yuejin NJ130 light truck, marking a significant milestone in the country’s automotive industry. Fast forward to January 17, 2008, as the 50th anniversary of Yuejin light truck production was celebrated, Nanjing Iveco introduced a new generation of light trucks that integrated Iveco’s design concepts and advanced manufacturing and testing standards. This marked a major leap in quality, with the Oka model incorporating more Iveco technologies across its design, production, and testing phases—especially in the powertrain. Key components like the engine and transmission were fully sourced from Iveco. Positioned in the mid-range segment of the mainstream light truck market, the Oka model was set for release after the Spring Festival.
Oka, one of Nanjing Iveco’s key shareholders, has long been focused on Europe’s light truck market, where European-quality vehicles are highly regarded but price growth is limited. According to Iveco management, only products that have proven themselves in the Chinese market can successfully enter the global stage. In the high-end segment, Iveco has already established a strong presence. The company aims to integrate the Yuejin brand into its global brand system, helping it penetrate the second- and third-tier international light truck markets. For senior executives, the launch of the Oka model marked the beginning of this strategy. Through technology transfer, product enhancement, and network expansion, Nanjing Iveco has prepared Yuejin for a wave of exports. With Iveco’s strong brand reputation, the export plan initially focuses on boosting volume and capturing international market share, with brand image building as the next step. This plan was set to be rolled out in 2009.
Zhou Weili, General Manager of Nanjing Iveco, emphasized that Oka plays a crucial role in both consolidating the domestic market and expanding globally. He revealed that Yuejin is currently undergoing multiple export certification processes. Once approved, the company will leverage Iveco’s global sales network to fully enter international markets. From the insights shared by Nanjing Iveco leaders, it’s clear that the Yuejin brand aims to "ride the wave" by leveraging the strengths of the joint venture’s technology and distribution channels. This approach allows for faster, lower-cost, and lower-risk entry into the global market, aiming to achieve a qualitative leap and rejuvenate the brand. However, this journey is still in its early stages.
Regarding the impact of the cooperation between Nanjing Automotive and SAIC announced at the end of 2007, Deng Xiaohai, Deputy Managing Director of Nanjing Iveco, stated that the integration of SAIC would not significantly affect Nanjing Iveco or Yuejin. Instead, the collaboration would inject fresh energy into SAIC’s commercial vehicle division, further strengthening its position in the market.
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