At a chemical product ordering meeting in Weifang City, Shandong Province, a reporter observed the growing influence of chemical agents in the industry. Wang Xiuhua, a broker from Dongying City, was playing a key role in connecting Japanese and British buyers with products from the Yamato Melting Snow Plant in Weifang. The plant manager shared that these agents are highly skilled, well-informed about market trends, and capable of building strong relationships. They often take initiative, make persuasive arguments, and help facilitate deals that might otherwise be difficult to close.
The reporter noted that at various trade fairs and business conferences, chemical agents—identified by official brokerage certificates—are becoming more visible. These professionals have quietly risen to prominence and are now widely accepted by companies, significantly boosting sales and market reach.
According to reports, chemical brokers first emerged in major chemical-producing provinces. Their primary roles include promoting products to both suppliers and buyers, as well as establishing multiple contact channels with clients. Additionally, they assist in signing insurance contracts and offering intermediary services. Brokers typically charge service fees based on agreements with their clients.
In Weifang, where many chemical companies are located, the number of registered chemical agents has reached 3,211, with over 1,300 brokerage agencies operating in the region. The total volume of brokerage transactions has exceeded 385 million yuan, showing rapid growth. Similar developments have occurred in cities like Dongying and Zibo, where local authorities have approved the establishment of chemical brokerage associations through civil affairs departments.
However, challenges remain. Due to the lack of clear regulations governing broker activities, some unlicensed "black brokers" have entered the market, causing disruptions. Recently, one such individual in Haihua District of Shandong defrauded a chemical company of over 200 tons of calcium carbonate, selling it to external buyers. These unauthorized brokers do not hold valid certificates and are difficult to trace, leading to frustration among businesses.
Experts suggest that hiring knowledgeable brokers who can act as market connectors and risk consultants is a wise move for chemical companies, aligning with international practices. However, current laws like the Contract Law and Consumer Protection Law do not specifically address the regulation of brokers. Issues such as self-regulation, contract interpretation rights, and enforcement mechanisms need to be clarified.
The government should consider legislative measures to properly supervise brokers, ensuring they contribute positively to market development while maintaining order and protecting the interests of all stakeholders. With proper oversight, chemical brokers can continue to play a vital role in driving commerce and fostering trust in the industry.
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